How Mambo’s Creative Work with Vestas Helps Take Wind Power to New Heights at the Local Level
Overview
Vestas is a global leader in sustainable energy solutions, and its U.S.-based partner, Steelhead Americas, develops wind-focused renewable projects to accelerate the clean energy transition. As wind power continues to be one of the fastest-growing renewable sources in the U.S., Vestas and Steelhead are expanding across the Midwest—recruiting local wind turbine technicians, engaging communities, and addressing concerns around construction and environmental impact. Since 2010, Mambo has served as Vestas’ creative agency, supporting both brands’ missions with innovative campaigns and content.
The Challenges
Rural communities are skeptical of the wind industry and don’t fully grasp how partnerships can benefit them.
Technical complexities around noise, permitting, and construction create confusion and slow local buy-in.
Many residents remain unclear about the economic advantages, such as jobs and tax revenue, linked to wind initiatives.
Attracting qualified wind technicians proves difficult in regions unfamiliar with large-scale wind projects.
Strategy & Execution
Mambo crafted messaging that spoke directly to rural community concerns—highlighting tangible benefits such as job creation, increased tax revenue for schools, and the transition away from carbon-emitting sources. By focusing on how wind energy bolsters local economies and preserves farmland, we tackled skepticism head-on.
Our multi-channel collateral—infographics, postcards, fact sheets, and event banners—translated complex wind energy concepts into scannable, visually engaging snippets, all showcasing the real-world impact wind development can have on each community.
Community Building Solutions
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Vice President Service Operations of Vestas America
Client for 13 years
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