Search:
 

Videography Tag

Jul 24 2014

Ready, Set, Action: How to Plan For and Create a Video Library

YouTube is the second largest search engine in the world and presents a powerful, personable way to connect with your audience. With 50% of visitors using it to watch business related videos and 75% of users visiting the marketers’ website after viewing a video, it is the prime platform to share valuable content related to your brand. So how does one harness the power of this search engine? By creating a video library! Here are 5 questions to consider before embarking on this expensive and time consuming venture. 1. What do I...

Share Post
Aug 22 2011

Will Adobe Flash Survive the Era of the Mobile Internet?

Adobe vs. CSS Savvy web designers continually produce beautiful, elegant designs that play to the strengths of their medium. For designers that want pixel-perfect control over their designs, the only go-to for most of that time has been Adobe’s Flash platform. Lately, Adobe has taken a lot of flack over their proprietary design tool. To its credit, Flash has had clear benefits over CSS for many designers, but since the advent of CSS3 and HTML5, standards-compliant designing for the web has come into its own. Can Flash still boast those benefits,...

Share Post
Feb 24 2011

Don’t Forget the Soundtrack

When clients ask us to create video assets to support their marketing efforts, they often have a pretty strong idea of what imagery they want. But that’s really only half the recipe when it comes to making a compelling video. In addition to great visuals, you need great audio to make a complete video experience.

Share Post
Sep 22 2010

On the Road to CLASS

So we packed up the truck full of lighting gear, microphones and our Canon 7D (with lots of RedRock Micro rigging) and hit the road to interview teachers and administrators in three different Oregon public school districts.  Over two days, we conducted a dozen interviews and collected B-roll footage from schools and administrative offices in Sherwood, Forest Grove and Tillamook.

Share Post
May 19 2010

Tips for editing and delivering web videos

The Mambo creative team recently finished filming and post production on a series of three short videos commissioned by one of our clients.  As I described in an earlier post, we shot our actors against a green screen that allowed us to sketch in backgrounds during post.   This approach gave us great flexibility during editing, cost far less that building sets and backgrounds, and resulted in a really fun, consistent look for the three shorts.  Our client was really pleased with the result.

Share Post
Apr 15 2010

A Day Against the Green Screen

Last week the Mambo creative team spent a long day at a Portland production studio shooting several short videos for one of our clients. The videos were scripted, cast and directed by Mambo personnel, then produced using a professional camera crew and actors.

Our client in this case is a large telecommunications firm that wants to promote its online customer service products.

Share Post
Dec 08 2009

If You’re Going to Invest in Video – Do Video FAQs

Okay, we’ve all read the stats, video is king. Highest recall, best branding opportunity, 3-D opportunity to show your stuff. I get it. What I don’t get is why companies who shall remain anonymous for the time being, insist on making long-winded, self-congratulating, content-less videos that have bail out rates that would shame any marketer. There, I said it!

So let’s get down to business. If you’re going to invest in video, do vFAQs. What are vFAQs you ask? They are, simply, Video Frequently Asked Questions. In fact, it’s so simple that it escapes most marketers that are desperate to differentiate themselves from the pack. But if you’re truly looking to service your client – simple is best.

Share Post