Social Media Strategy Tag

Apr 13 2012

Facebook Case Study: How Hi-Tec USA Tapped Into What Inspires Their Facebook Fans

Hi-Tec is an outdoor shoe and apparel company with a focus on adventure, family, and outdoor living. Hi-Tec has was founded in 1974 in Shoeburyness, England introducing Britain’s all-time best selling sports shoe model, and has since flourished into an international company with a unique audience in multiple markets. Mambo Media created a dispatcher role to assist the Hi-Tec USA Marketing team to listen, monitor, engage with fans and thought leaders, create content, and drive e-commerce sales. Other goals included consultation for the optimization of the brand’s social media properties, and the timing dovetailed perfectly...

Mar 11 2012

11 Steps to LinkedIn for Recruitment: Which Should You Use?

by Mambo Media

If you’re interested in using LinkedIn to recruit employees, there are many ways to approach this process. We’ve found that our Before, During, After methodology helps organize and clarify the steps, from optimizing your Company LinkedIn Page to building relationships with potential candidates. Below are our recommendations for 11 steps that you can choose from to create a successful LinkedIn recruitment campaign. BEFORE Before you begin to recruit, follow these steps to build your Company Page LinkedIn followership and make it easier for candidates to find and apply for your open positions. 1. ...

Nov 30 2011

4 Considerations for Selecting a Social Media Listening System

by Mambo Media

Strategy There is an astonishing array of tools available for businesses of all sizes, with prices ranging from free to thousands of dollars per month. It is essential to have a listening strategy in place before throwing resources towards an expensive system which, without proper optimization, could potentially produce a deluge of data and result in analysis paralysis. Strategic objectives need to be evaluated and clarified to guide your business through the process of selecting a listening system that will meet your business needs and goals. Channels Many listening systems limit their monitoring...

Sep 20 2011

Have You Tried Social Commerce?

by Mambo Media

In a previous post, I detailed some questions surrounding social commerce. Recent reports suggest that a third of social media users would be willing to make a purchase on Facebook or Twitter. What about you? Have you made a purchase directly on a social platform? Tell us about it by responding with a comment to this blog post: What did you like or dislike? Did you "share" your purchase with your network on social platforms? What motivated you to do it? Would you do it again on another merchant site? Do tell. ...

Jul 18 2011

Netflix Brand Loss: How to Preserve Your Brand Equity

by Mambo Media

Now that we’ve had some time to let the Netflix price increase backlash settle, we’d like to explain how an organized crisis communication plan would have saved Netflix some of their brand equity. Netflix’s Business Problem Up until now, movie studios sold the streaming licensing rights to Netflix for less than they were worth. However, those contracts are expiring and the studios are increasing their rates. Netflix must keep their huge streaming library available to subscribers while still keeping their pricing competitive. How Netflix handled the price increase Netflix didn’t explain anything about the licensing...

Jul 12 2011

Google+: Amassing a New Social Network

by Mambo Media

Google+ aims to take on Facebook by creating a platform that revolves around sharing among personalized user groups. Obvious comparisons have been drawn to Facebook, as Google+ has a “Stream” similar to Facebook’s News Feed, the +1 button is similar to the “Like” Button, and encourages the creation of “Circles,” similar to Facebook’s “Group” feature. The “Circles” feature allows users to control the information they share with customizable user groups, i.e. family, work, friends, customers, thought leaders, etc., and strives to replicate our real-life sharing behavior in the digital realm....

Jun 28 2011

Social Commerce Tools and Trends

by Siouxsie Jennett

A morning at Portland State University with Meridian, ShopIgnighter, MonsoonWorks, Groupon and Mambo Media Despite the early morning hour, there were many lively presentations on Social Commerce to be heard last week at the Portland State University Digital Marketing Breakfast. Boasting a docket full of Portland-based companies, the talk of Social Commerce was both enlightening and, to be frank, heartening that there is growth in creative technologies coming out of P-town. The Social Commerce Speaker Line Up MONSOONWORKS Jeff Krueger of MonsoonWorks kicked off the event emphasizing the power of referral networks and social...

Mar 15 2011

On Facebook as in Life, Change is the Only Constant

by Mambo Media

Facebook appears to be morphing at a higher-than-normal pace recently, and it’s more and more of a challenge to just keep up. In an effort to keep everyone on the same Page (pun intended), we’ve decided to draft a quick wrap-up:

Mar 03 2011

Are you Crisis Ready?

by Mambo Media

Mambo Media has partnered with LT Public Relations to offer its clients a robust crisis communications program to help their PR team prepare for and manage an assortment of disruptive emergencies.

Crises today come in all forms, they’re often unanticipated, and most have detrimental effects on a company’s sales and brand reputation…for years.

Feb 11 2011

Portlandia: Use Hashtags to Drive Conversation Around Your Brand

by Mambo Media

Portlandia gets rave reviews from locals and TV critics for its satire of Mambo Media’s hometown. Now, we weigh in on the creative and contagious way IFC has used hashtags in Twitter to ensure the show gets buzz. Most use hashtags as a way to tap into the larger conversation on Twitter, but many brands don’t realize that with a bit of creativity, they can also use trending hashtags to drive the conversation around their product or brand. Portlandia’s use of #putabirdonit is a great example. Portlandia was already on top of...

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