Social Media Marketing Tag

Apr 04 2013

Facebook Revealed Part 1: How’s Your EdgeRank?

If you’ve been following along with the social media news I’m sure you’ve noticed at least a few headlines describing new changes on Facebook. First there’s the new newsfeed, then the photo rules and now the upcoming inclusion of Hashtags. But what does all this mean for you and your business? Let’s find out! Follow us on our new series: Facebook Revealed as we explore how to make the most out of your Facebook posts, optimize your page and make the most of the recently released features. Facebook Revealed: How Does...

Oct 29 2012

Position Your Outbound Marketing Programs To Take Flight

by Mambo Media

To position an outbound marketing program for maximum ROI, strategic planning and set-up is essential before the execution phase. Start with a clear definition of your client’s goals and budget. Identify audience segments and channels where they live. Conduct an audit for keywords, phrases, hashtags, competition and thought leaders by vertical. Initiate an ongoing listening system for content farming and social signals that uncover opportunistic engagement (or mitigation). Optimize or build social assets (channels, branding, SEO, PPC, etc.). Finally, consider a UX review and content audit of an existing landing page to optimize conversions. This is not...

Sep 04 2012

Building Trust in Your Mobile Relationship

by Mambo Media

Would you invite a stranger into your house, to join you for dinner, ride in your car, attend your work meetings? Probably – hopefully – not. Certainly you wouldn’t invite them to sleep next to you, ever-present on your nightstand. But, with smart phones and mobile devices going everywhere you go, this is the level of intimacy you build with customers through mobile marketing. This is a relationship marketers need to respectfully cultivate in order to be successful. Marketing tools and channels are evolving toward accessing and using more data, not...

Aug 17 2012

Instagram 3.0: How to Use Photo Map for B2B

by Mambo Media

If you’re wondering how your brand would even use Instagram, you’re not alone. It’s not always clear how a visual channel can integrate into B2B outreach, especially if your products or services are less visual. When I upgraded my Instagram to v3.0 yesterday and took a photo, I noticed a new option that offered to Add to Photo Map. The Instagram Photo Map allows users to show photos by location in a Google Map. Since we can choose which photos we want to add to the Photo Map, it allows for...

Jul 31 2012

Facebook’s Fast Track to Mobile Ads

by Mambo Media

Gone are the days of Facebook’s freewheeling approach to launching and implementing new features without a concrete strategy for monetization. The post-IPO landscape is dotted with investors demanding ROI, leaving Facebook in a perpetual struggle to find new avenues for revenue sources. Despite the controversy of Facebook ads efficacy, a recent ComScore study helped to alleviate skeptics and anxious investors' concerns. See our weekly roll-up for a collection of articles on the topic. Mobilize or Perish Zuckerberg admitted that Facebook missed the mobile bus, and is now scrambling to catch up. More...

Jul 20 2012

Social Business as a Growth Strategy

by Mambo Media

It’s now common knowledge that to survive in business today means being social. A lot of the buzz on this topic feels like an urgent imperative for brand decision-makers (like it or not) when really, socializing business should be embraced as an exciting and viable strategy not just to survive, but to lean up for growth out of this economy. Start with a fresh perspective to bring agility and authenticity to your business goals, which means starting at the top. Social business is not a passive change. Executive sponsorship with a...

Jun 29 2012

Social Media Monitoring and Big Brother

by Paul Hamerton-Kelly

Any good brand manager knows that monitoring social media mentions of your product is a great way to maintain your reputation and keep any issues from getting out of hand. The US federal government knows this too, and has been monitoring email and social media for years now. This is not a new approach to intelligence gathering, as monitoring “chatter” has long been a staple of national security work. But thanks to a few concerned citizens, we now know what words to avoid using if we don’t want to catch the...

Jun 02 2012

Considerations for Sustainability Messaging and Social Media

by Mambo Media

Social and environmental responsibility remains an important part of communication strategy for today’s organizations, and now thanks to social media, there are more tools than ever to engage your audiences and share your message. While there are some specific risks involved, sustainability marketing and social media are a perfect match for each other in many ways: People tend to be passionate about sustainable business and want to interact w/ sustainable brands – no better way than Twitter, Facebook, Pinterest, YouTube, and more. Any organization that communicates about its social and environmental efforts...

Apr 23 2012

Content Strategy + Optimizing Channels

by Mambo Media

In March I attended the engrossing Q + A with Kristina Halvorson on Content Strategy. A recurring topic of conversation was the tension between repurposing content across multiple channels versus creating channel-specific user experiences with rich content. Content strategy is an odd beast since a cross-section of Information Architecture (IA), Copywriting, User Experience (UX), and Interactive Design are involved. Marketing strategies in this framework take a back seat. So as a marketer, it was of interest to learn the challenges of this hybrid role and see that marketing tenets can serve...

Apr 13 2012

Facebook Case Study: How Hi-Tec USA Tapped Into What Inspires Their Facebook Fans

by Mambo Media

Hi-Tec is an outdoor shoe and apparel company with a focus on adventure, family, and outdoor living. Hi-Tec has was founded in 1974 in Shoeburyness, England introducing Britain’s all-time best selling sports shoe model, and has since flourished into an international company with a unique audience in multiple markets. Mambo Media created a dispatcher role to assist the Hi-Tec USA Marketing team to listen, monitor, engage with fans and thought leaders, create content, and drive e-commerce sales. Other goals included consultation for the optimization of the brand’s social media properties, and the timing dovetailed perfectly...

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