Social Media Marketing Tag

Sep 30 2014

Facebook’s Latest Algorithm Update – Embracing Real-Time Marketing

Facebook recently announced that they have made changes to their Newsfeed Algorithm—once again! This latest update prioritizes showing users posts that they want to see, when they want to see them. Whether it’s a devastating college football loss or an uplifting news story, Facebook is taking a cue from Twitter by testing a more “real-time” user experience. Facebook’s latest algorithm update presents an opportunity for brands to better interact and engage with consumers on trending topics. The first part of Facebook’s algorithm update prioritizes posts that mention a trending topic. Facebook...

Sep 16 2014

Keeping Up with the Joneses is not Enough! Don’t Just Meet but Exceed Your Customers’ Expectations on Social Media

by Mambo Media

Cool campaigns or great design elements are not enough. Social media needs to be integrated into all marketing initiatives; from real-time personalization to marketing automation. Today’s consumers have grown to expect that brands are present, active and engaged across social media channels. Your customers’ questions are no longer “are they on Twitter?” but rather, “what kind of loyalty programs do they have available to me on social?” or “how fast is their social media customer support?” Because consumer expectations are so high, brands must rise to the occasion and learn...

Apr 09 2014

How To Create an eBook

by Mambo Media

An eBook is any publication that can be read on a computer or other type of electronic device. They are not only a great mechanism for sharing information that can be utilized on several different platforms, but they are also a great source for engagement. For example, the standard eBook is shared and distributed into 4-7 blog posts, 1-2 infographics, one email campaign (which can be amplified with marketing automation software) and over 200 social media posts! There are four primary steps to creating an eBook. First: figure out the purpose...

Apr 04 2014

More than Big Data, Listen for Insights

by Mambo Media

With the rise of digital marketing, so has been the rise of valuable data. There is no shortage of things to measure, and no shortage of tools to implement. We can capture and segment demographics, dissect behaviors such as likes, clicks, and shares. We can find the most relevant keywords and measure the most efficient ways to spend our budgets. We can plan our content and schedule it knowing the statistical best times of day to push it out. But your customers are not demographics or behaviors, they are people. Through...

Mar 27 2014

Why is website content important?

by Mambo Media

Content is essential for modern marketing. In the age of on-demand and custom-curated content, brands need to contribute or they risk getting overlooked. The way to your consumers’ heart is through great content, which should do at least one of the following: Solve a problem Entertain Inform In addition to helping you attract, convert and maintain customers, content is essential for SEO, social media and PPC. SEO With Google’s new algorithm, content is more important than ever. In order to position yourself against your competition and have great search rankings, develop content that you know your...

Feb 14 2014

Don’t Let the Hecklers Get You Down, Shaun White.

by Mambo Media

The Olympic events are viewed by more than 3.2 billion people worldwide. It is a spectacle watched by patriotic supporters who are quick to celebrate a win but faster to criticize a loss. United by national pride, fans tune in to cheer on their athletes, a tradition that has taken place for more than 100 years. Athletes, branded by their national flags, are transformed into iconic heroes if successful or outcast as international disappointments if a mistake is made or loss occurs. This year’s Sochi Olympics were no different. Shaun White, a two-time...

Jan 30 2014

Richard Sherman… a “Thug” or a Marketing Genius?

by Mambo Media

The story of Richard Sherman received a lot of coverage. This media blow-up was all due to just a few comments made by Sherman post making the game-winning tip in the end-zone which took the Seahawks to the Super Bowl. Let me preface this by saying I’m a born and raised Denver native, so I’ll still be rooting for my Broncos in the SB48. However, as a marketer, I can’t help but notice the sheer momentum a couple comments made after the big game and the goldmine created for Mr....

Jan 09 2014

How the Justine Sacco Debacle Went from Unfortunate to Brilliant in Under 11 Hours

by Mambo Media

While there were several well-known social media blowups over the holidays, the Justine Sacco saga was by far the most infamous. It had all the elements of your typical social media comment gone wrong. For those of you unfamiliar, a communication executive made a really insensitive remark on Twitter which many people found hugely offensive. She was fired, made the usual apologies and deleted all social media presence. ...

Dec 20 2013

Who Doesn’t Like a Discount? Here’s Something to Tweet Home About!

by Siouxsie Jennett

The holidays are always a time to celebrate. It’s a good time to reflect upon the year. At Mambo we have a lot to celebrate. Our agency has been growing quickly and healthily and all to the thanks of our amazing clients. While we could write a blog on each of our fabulous clients (and we do, eventually), I’d like to write this blog as an ode to our relationship with PSU’s Center for Executive and Professional Education (CEPE). It’s an exciting time of the year because they are in the...

Dec 12 2013

Who Needs The Nightly News When We Have Social Media?

by Mambo Media

Social media might not literally be taking over the world, but in most markets, social outlets are seen as the “go-to” for breaking news: 71% of 18- to 29-year-olds cite the internet as a main news source. By many people’s standards, Twitter is the best tool not only to read about news but also to report on an event with real-time updates. Roughly half of both Twitter and Facebook users get news from those sites. Unlike traditional news outlets, social media has the ability to report on an international network...

Social Media Marketing Tag

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