Social Media Implementation and Optimization Tag

Sep 16 2014

Keeping Up with the Joneses is not Enough! Don’t Just Meet but Exceed Your Customers’ Expectations on Social Media

Cool campaigns or great design elements are not enough. Social media needs to be integrated into all marketing initiatives; from real-time personalization to marketing automation. Today’s consumers have grown to expect that brands are present, active and engaged across social media channels. Your customers’ questions are no longer “are they on Twitter?” but rather, “what kind of loyalty programs do they have available to me on social?” or “how fast is their social media customer support?” Because consumer expectations are so high, brands must rise to the occasion and learn...

Jan 09 2014

How the Justine Sacco Debacle Went from Unfortunate to Brilliant in Under 11 Hours

by Mambo Media

While there were several well-known social media blowups over the holidays, the Justine Sacco saga was by far the most infamous. It had all the elements of your typical social media comment gone wrong. For those of you unfamiliar, a communication executive made a really insensitive remark on Twitter which many people found hugely offensive. She was fired, made the usual apologies and deleted all social media presence. ...

Nov 22 2013

The Job’s Not Over Yet!

by Siouxsie Jennett

In my last blog post, I gave advice for carrying out a successful live tweeting event. Perhaps some of you even followed our client, Nutcase Helmets, to see how they fared at the Philly Bike Expo....

Nov 08 2013

Calling All Troops!

by Siouxsie Jennett

Mambo is honored to have many amazing clients. Today we’re super excited as one of them, Portland’s helmet company Nutcase Helmets, put on their nuttiest gear and headed to Philadelphia for the Philly Bike Expo this weekend. Being successful at live tweeting doesn’t happen by just showing up at the event. Nutcase has an integrated digital and traditional marketing plan that stretches across all channels. In this week's blog (and a follow-up, to be posted next week), I provide recommendations for effective live tweeting for an event to complement all the...

Oct 31 2013

Millennials: Why Your Business Etiquette Matters More Than Ever

by Mambo Media

In a two-part series Julie Ma, Digital Marketing Manager at Mambo, will be exploring the topic of business communications for the millennial generation (also known as Generation Y with birth dates from the early 1980s to the early 2000s). She’ll be sharing the latest trends and offer tips for how Millennials can better communicate with their employers (after all…she is one herself!) and how employers can maximize their communication and potential to benefit the overall success of their companies. Quick facts: 88% of Millennials are optimistic about finding a job Just 6 in...

Sep 26 2013

Administering Facebook Promotions Made Easier

by Mambo Media

In the past, Facebook’s rules have made it difficult for businesses to run promotional contests on their Facebook walls. To the joy of community managers everywhere, Facebook recently made drastic changes to their Page Terms, making it easier than ever for businesses to create and administer promotions. Here are some key changes Facebook has made and how it can benefit your business marketing: Promotions no longer have to be run through a third-party application. This means that any business with a Facebook page can run contests and promotions on their own timelines....

Jul 12 2013

Instagram Video Web Round Up: What You Need to Know for Your Brands

by Mambo Media

A couple weeks ago Instagram announced that video was going to be introduced to their platform. With more than 130 million users, it comes as no surprise that over five million videos were uploaded in the first 24 hours alone. Currently, 67% of the top brands in the world are on Instagram (i.e. Nike, MTV, Starbucks, Gucci, Burberry), and with Facebook’s 1 billion users in full force (Facebook owns Instagram), the opportunity for brands to share intriguing, authentic content is easier than ever. Using Instagram video, brands can easily: Provide a video teaser...

Apr 15 2013

Event Outreach: Questions to Ask When Choosing Social Influencers on Twitter

by Mambo Media

Many of you have learned about our Mambo methodology for thought leader identification, segmentation and engagement. You may even have read my previous blog post on event lead nurturing. This week, I have been managing thought leader (social influencer) outreach in Twitter for a client event, and I wanted to share how we approached event influencer identification. It’s easy to make the recommendation to someone else that they should “reach out” to everyone on their thought leader list. Unfortunately, there’s a fine line between outreach and annoyance. I’m always sensitive to...

Apr 04 2013

Facebook Revealed Part 1: How’s Your EdgeRank?

by Mambo Media

If you’ve been following along with the social media news I’m sure you’ve noticed at least a few headlines describing new changes on Facebook. First there’s the new newsfeed, then the photo rules and now the upcoming inclusion of Hashtags. But what does all this mean for you and your business? Let’s find out! Follow us on our new series: Facebook Revealed as we explore how to make the most out of your Facebook posts, optimize your page and make the most of the recently released features. Facebook Revealed: How Does...

Jul 31 2012

Facebook’s Fast Track to Mobile Ads

by Mambo Media

Gone are the days of Facebook’s freewheeling approach to launching and implementing new features without a concrete strategy for monetization. The post-IPO landscape is dotted with investors demanding ROI, leaving Facebook in a perpetual struggle to find new avenues for revenue sources. Despite the controversy of Facebook ads efficacy, a recent ComScore study helped to alleviate skeptics and anxious investors' concerns. See our weekly roll-up for a collection of articles on the topic. Mobilize or Perish Zuckerberg admitted that Facebook missed the mobile bus, and is now scrambling to catch up. More...

Social Media Implementation and Optimization Tag

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