Google Hummingbird: Using Google+ for SEO
You may have read Greg’s Hummingbird blog post, which gives recommendations for updating your SEO and content strategies to keep up with the new algorithm. It appears that one of Google’s strategic goals in the design of its Hummingbird launch was to build the popularity of Google+ by increasing: the number of Google+ accounts the popularity of communities and hangouts the frequency of engagement (+1s and comments), and the quantity and quality of content posts. For each change instituted by the new Google algorithm, they’ve built in a way to improve your SEO using Google+: Hummingbird Change What...