Marketing Automation & Lead Generation Tag

Addressing the Post-Pandemic B2B Buyer: Your 5 Step Checklist

5-Step Checklist for the Post-Pandemic B2B Buyer According to McKinsey & Company, 94% of B2B decision-makers say the new omnichannel sales model is as effective or more effective compared to the sales model they used before the pandemic. The percentage holding these views has climbed every time buyers have been asked over the past 18 months.   Given such definitive data, it’s no wonder so many companies are investing in Digital Transformation.   When done well, digital transformation enables a seamless omnichannel experience for your prospects and customers, allowing each person to create their own...