Integrated Marketing Analysis and Strategy Tag

Dec 30 2022

Addressing the Post-Pandemic B2B Buyer: Your 5 Step Checklist

5-Step Checklist for the Post-Pandemic B2B Buyer According to McKinsey & Company, 94% of B2B decision-makers say the new omnichannel sales model is as effective or more effective compared to the sales model they used before the pandemic. The percentage holding these views has climbed every time buyers have been asked over the past 18 months. Given such definitive data, it’s no wonder so many companies are investing in Digital Transformation. When done well, digital transformation enables a seamless omnichannel experience for your prospects and customers, allowing each person to create their own...

Jan 18 2018

Modern Marketing Tips and Trends: Your Guide to Digital in 2018

by Mambo Media

Happy New Year from the team at Mambo Media! Companies and brands are under pressure to build better, more meaningful relationships with their customers while keeping up with an ever-growing technology landscape. As a “teach to fish” agency, we empower people and teams to thrive in tomorrow’s business environment. Let our expert team help you get ready for a year of successful Modern Marketing in 2018 with these tips and predictions about how to respond to this year's new technology and trends. If this first serving of snackable marketing tips leaves you hungry...

Sep 05 2014

How to Attract Visitors and Convert Them Into Qualified Leads

by Mambo Media

The ultimate goal for marketers has always been to create the right offer, at the right time and to the right people. As customers now have unprecedented amounts of information to sift through, a brand’s inbound strategy plays a critical role in leading the customer successfully through each stage of the buyer’s journey to maximize success. Modern marketing must rely on the awareness, interest, consideration and delight phases of the customer’s path to purchase. Marketing Automation platforms, including tools such as Marketo, Hubspot, and SharpSpring, help to coordinate and manage...

Aug 01 2013

Is Your Crisis Communications Go-Bag Packed?

by Siouxsie Jennett

A crisis can come even when least expected. An internal employee accidentally tweets on the company account. A disgruntled associate takes private information public. A video goes viral at an inopportune time. One customer’s complaint snowballs into a wave of negative feedback from followers. Are you prepared? In the rapid network of communication and social media, all businesses are at risk for a PR disaster to strike. No matter your company’s size, if you don’t have a crisis communications plan, a small spark could spread like wildfire and damage the reputation...

Dec 16 2010

In the Age of Generica, What’s a Brand to Do?

by Mambo Media

Last month, Harris Interactive released startling results regarding how consumers are cutting back during the economic slowdown: https://www.harrisinteractive.com/NewsRoom/HarrisPolls/tabid/447/ctl/ReadCustom%20Default/mid/1508/ArticleId/624/Default.aspx

Everything from forgoing regular visits to the salon to skipping the Starbucks run in the morning seems to have been impacted by the economic and unemployment mood. See this chart for all the details:

Sep 01 2010

Micro-Fundraising Through Mobiles: 5 Apps

by Mambo Media

The Haiti earthquake wasn’t the beginning of mobile fundraising, but it certainly was the first time it popped into the national consciousness at such a large scale. Since then, it’s continued to gain traction and popularity with NGOs and your average Joe alike – and even your occasionally political fundraising event.

Aug 02 2010

Crowdsourcing and the Silly Rabbit

by Siouxsie Jennett

In my role at Mambo I have the distinct pleasure of meeting marketing executives from a wide variety of organizations – from non-profit to B2B to consumer brands. And almost without fail, each one will stop me in mid-sentence as I’m waxing on about the benefits of social media, online marketing and the like, and say “what does that word mean”? That’s when I check my jargoned-tongue at the door and remember that I am supposed to be a communicator, an educator; but if my words are laced with industry slang that is indecipherable unless you’re an avid reader of the IAB SmartBrief or Jeremiah Owyang, I might as well be speaking in tongues. And really, that’s just not very helpful is it?

Integrated Marketing Analysis and Strategy Tag

Addressing the Post-Pandemic B2B Buyer: Your 5 Step Checklist

Modern Marketing Tips and Trends: Your Guide to Digital in 2018

How to Attract Visitors and Convert Them Into Qualified Leads

Is Your Crisis Communications Go-Bag Packed?

In the Age of Generica, What’s a Brand to Do?

Micro-Fundraising Through Mobiles: 5 Apps

Crowdsourcing and the Silly Rabbit

about mambo

LINKS

GET IN TOUCH

Newsletter Sign up:

Certifications