Inbound Marketing Archives

Dec 30 2022

Addressing the Post-Pandemic B2B Buyer: Your 5 Step Checklist

5-Step Checklist for the Post-Pandemic B2B Buyer According to McKinsey & Company, 94% of B2B decision-makers say the new omnichannel sales model is as effective or more effective compared to the sales model they used before the pandemic. The percentage holding these views has climbed every time buyers have been asked over the past 18 months. Given such definitive data, it’s no wonder so many companies are investing in Digital Transformation. When done well, digital transformation enables a seamless omnichannel experience for your prospects and customers, allowing each person to create their own...

Sep 05 2014

How to Attract Visitors and Convert Them Into Qualified Leads

by Mambo Media

The ultimate goal for marketers has always been to create the right offer, at the right time and to the right people. As customers now have unprecedented amounts of information to sift through, a brand’s inbound strategy plays a critical role in leading the customer successfully through each stage of the buyer’s journey to maximize success. Modern marketing must rely on the awareness, interest, consideration and delight phases of the customer’s path to purchase. Marketing Automation platforms, including tools such as Marketo, Hubspot, and SharpSpring, help to coordinate and manage...

Nov 15 2012

SEO Strategies to Survive Google Penguin

by Mambo Media

Feeling the cold of Google Penguin? You're not alone. Many businesses have noticed a significant hit to their search rankings after Google introduced the new Penguin algorithm change in April 2012. Tighter guidelines on website optimization and new rules on what constitutes spam, including changes to keyword usage and inbound links, have left many wondering if Penguin killed SEO. Nearly every day, a digital marketing journalist proclaims the death of SEO. This is not true today, nor will it be true next year. The rules of SEO have simply changed and...

Aug 02 2010

Crowdsourcing and the Silly Rabbit

by Siouxsie Jennett

In my role at Mambo I have the distinct pleasure of meeting marketing executives from a wide variety of organizations – from non-profit to B2B to consumer brands. And almost without fail, each one will stop me in mid-sentence as I’m waxing on about the benefits of social media, online marketing and the like, and say “what does that word mean”? That’s when I check my jargoned-tongue at the door and remember that I am supposed to be a communicator, an educator; but if my words are laced with industry slang that is indecipherable unless you’re an avid reader of the IAB SmartBrief or Jeremiah Owyang, I might as well be speaking in tongues. And really, that’s just not very helpful is it?

Inbound Marketing Tag

Addressing the Post-Pandemic B2B Buyer: Your 5 Step Checklist

How to Attract Visitors and Convert Them Into Qualified Leads

SEO Strategies to Survive Google Penguin

Crowdsourcing and the Silly Rabbit

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