Content Marketing Archives

Dec 30 2022

Addressing the Post-Pandemic B2B Buyer: Your 5 Step Checklist

5-Step Checklist for the Post-Pandemic B2B Buyer According to McKinsey & Company, 94% of B2B decision-makers say the new omnichannel sales model is as effective or more effective compared to the sales model they used before the pandemic. The percentage holding these views has climbed every time buyers have been asked over the past 18 months. Given such definitive data, it’s no wonder so many companies are investing in Digital Transformation. When done well, digital transformation enables a seamless omnichannel experience for your prospects and customers, allowing each person to create their own...

Jun 14 2016

Instagram’s New Algorithm: A Perfect Opportunity For You To Reassess Your Content Strategy

by Mambo Media

Co-authored by Jana Kopp There’s always been a certain purity to Instagram. Since its inception in 2010, the social media platform’s simplicity was a tremendous allure to users. A consistent stream of photos in precise reverse chronological order was a draw that accumulated over 400 million active Instagrammers in a mere six years. Simplicity isn’t always sustainable, especially when accommodating for growth. Instagram's surge in popularity has resulted in an incredible amount of content - so much content, in fact, that users can no longer keep up with every post they follow. In...

Mar 30 2016

Checklist for Success: How to Improve Your Website in 2016

by Mambo Media

Marketing is in a constant state of evolution. Are you keeping up on your most important marketing asset, your website? To help focus your optimization efforts this year, focus on the following areas and consider making improvements where you feel your website might be falling short. Top Areas for Website Improvement Mobile-Friendliness With Google’s algorithm changes forcing your hand, you need to ensure your website is mobile-friendly or your site will suffer the search ranking consequences. Not only will a mobile-friendly website rank better in mobile search results, but as noted in our 2016 Marketing...

Mar 09 2016

Tips to Break through Your Blogger’s Block

by Mambo Media

There are a many articles available that can provide you with topic ideas if you’re feeling uninspired and don’t know what to blog about. But be warned—this blog is not one of them! Here, we’ll address how you can break through your writer's block to be productive and maybe even prevent it from happening again in the future. We understand that experiencing writer’s block can drive you mad. Follow these tips and tricks so that you will be able to not only write an article but make it a good one!...

Content Marketing Tag

Addressing the Post-Pandemic B2B Buyer: Your 5 Step Checklist

Instagram’s New Algorithm: A Perfect Opportunity For You To Reassess Your Content Strategy

Checklist for Success: How to Improve Your Website in 2016

Tips to Break through Your Blogger’s Block

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