Business Best Practices Tag

2012 Marketing Planning – 4 Business Realities to Consider, Parts 3 and 4

2012 Marketing Planning – 4 Business Realities to Consider when Planning

In this four-part series I will share real business challenges we encounter in the organizations we work with and suggest how you might look at your business, staff and marketing endeavors differently with the goal of creating a more realistic and effective 2012. REALITY 2 – Invest in Human Resources It sounds so trite, so simple, but sadly education for our staff is often overlooked or the first thing cut in the jockeying for budget dollars. But let me ask you this: How many of your people are now expected to manage...

Yes: In Response to Seth Godin’s “No.”

Yes, we take exceptional and well-endowed clients who are willing to change if change will be productive. Yes, we can do that if you can pay for it. Yes, we can crack that exceptionally tough market if you’re willing to fund our research and efforts. Yes, we have principles that will not bend. Yes, I can probably arrange lunch with you sometime in 2013. Yes, we will hold you to the highest standard, just as you should hold us to that standard. Yes, we are super-focused and we’ll expect you to maintain your focus too. Click here...

2012 Marketing Planning – 4 Business Realities to Consider when Planning

I call 2012 the Year of Business Realities.  We have weathered the bad economy for some years now, faced our own business mortality and somehow survived.  An honest evaluation of the near future must include the resignation that things aren’t going to get significantly better anytime soon.  So as we plan for 2012 it’s important to accept, and possibly embrace, the business realities that exist and make a plan that strategically leverages what at face value seems like inadequacies.  Are they really inadequacies, or just the new realities?  Why not...