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Branding Tag
Mar 20 2014

Branding in Today’s Market

by Mambo Media

Branding in today’s market reaches far beyond a slogan, logo and color scheme. A company with a successful brand strategy can be recognized nationally and will help bring value to your business. There are several slip-ups that can be easy for a company to get stuck on as well as some tips that will help a company to succeed. Social media is a great place for your company to show its personality and find its voice. Customers feel more connected when a business is able to humanize its brand. This advocacy...

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Jun 02 2012

Considerations for Sustainability Messaging and Social Media

by Mambo Media

Social and environmental responsibility remains an important part of communication strategy for today’s organizations, and now thanks to social media, there are more tools than ever to engage your audiences and share your message.  While there are some specific risks involved, sustainability marketing and social media are a perfect match for each other in many ways: People tend to be passionate about sustainable business and want to interact w/ sustainable brands – no better way than Twitter, Facebook, Pinterest, YouTube, and more. Any organization that communicates about its social and environmental efforts...

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Feb 14 2012

Category Connoisseurs vs. Brand Advocates

by Mambo Media

In Youngme Moon’s captivating book Different: Escaping the Competitive Herd, she posits that product categories have augmented benefits beyond the average consumer’s ability to tell the difference between any two brands. For example, take toothpaste. When in the toothpaste isle at the grocery store a consumer sees whitening, tartar control, natural, anti-cavity, fluoride, and bad-breath-fighting as advertised product benefits. The myriad of choices and attributes leaves one of two options for the inundated consumer - either consider and weigh all the products and morph into a “category connoisseur,” or be apathetic.  Demanding...

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Aug 05 2011

Ponies to Bronies: My Little Pony Kicks Up Lessons on Letting Go of Your Brand

by Mambo Media

My Little Pony: Friendship Is Magic is a fantastic example of the evolving relationship between brands and consumers.

I realize I may have lost you with the words My Little Pony, but stick with me; it’s truly a good case study. In the world of web 2.0, your customer’s reactions to your products and overall brand are impossible to control. It’s refreshing to see an example of a company that, rather than striking back to regain control or remaining silent, embraced and took advantage of their unexpected audience and that audience’s unexpected reaction.

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Jul 18 2011

Netflix Brand Loss: How to Preserve Your Brand Equity

by Mambo Media

Now that we’ve had some time to let the Netflix price increase backlash settle, we’d like to explain how an organized crisis communication plan would have saved Netflix some of their brand equity. Netflix’s Business Problem Up until now, movie studios sold the streaming licensing rights to Netflix for less than they were worth. However, those contracts are expiring and the studios are increasing their rates. Netflix must keep their huge streaming library available to subscribers while still keeping their pricing competitive. How Netflix handled the price increase Netflix didn’t explain anything about the licensing...

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Feb 11 2011

Portlandia: Use Hashtags to Drive Conversation Around Your Brand

by Mambo Media

Portlandia gets rave reviews from locals and TV critics for its satire of Mambo Media’s hometown. Now, we weigh in on the creative and contagious way IFC has used hashtags in Twitter to ensure the show gets buzz. Most use hashtags as a way to tap into the larger conversation on Twitter, but many brands don’t realize that with a bit of creativity, they can also use trending hashtags to drive the conversation around their product or brand. Portlandia’s use of #putabirdonit is a great example. Portlandia was already on top of...

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