As you can tell by my post title, I enjoy alliteration whenever I can get away with it!
I recently responded to a question posted on LinkedIn Answers, and I wanted to share my response. The question was posted by Brett Burky:
What do you think is the best step-by-step process for SEO? I’m curious about how others do their processes.
Here’s my response:
The Mambo creative team recently finished filming and post production on a series of three short videos commissioned by one of our clients. As I described in an earlier post, we shot our actors against a green screen that allowed us to sketch in backgrounds during post. This approach gave us great flexibility during editing, cost far less that building sets and backgrounds, and resulted in a really fun, consistent look for the three shorts. Our client was really pleased with the result.
Thanks to the SoMeAwards sponsors for an awesome party last week! Good food, drinks, social media conversation and entertaining song and dance numbers by Rob Sample – what more could you ask for? Not to be demanding or anything, but I could ask to WIN!
3. Think Long Term
2. Be Responsive
Okay, so now the tweet goes out and all sorts of craziness hits the internet. People are excited, they want to know more, they are begging for answers to questions from this 140 character tease… Now’s the time to take action and be responsive!
I was recently at SocialFresh, a social media conference in Portland, and someone asked the Facebook and Twitter ROI panel about leveraging celebrity endorsements. We have several clients that can boast celebrity backing so this question was of great interest to me. The fellow who posed the question lamented about the short-lived spike seen when a celebrity tweets about their product and wanted any insight into capitalizing on that fleeting moment and creating a more lasting, long-term effect. Great question!
Last week the Mambo creative team spent a long day at a Portland production studio shooting several short videos for one of our clients. The videos were scripted, cast and directed by Mambo personnel, then produced using a professional camera crew and actors.
Our client in this case is a large telecommunications firm that wants to promote its online customer service products.
Conversations about your brand are happening – whether you partake or not. What are customers and competitors saying? How can you differentiate your company from all that chatter? Where, online, are these conversations happening?
Mambo has chosen ten social media techniques as business-critical for today’s marketplace.
1. Listen to Conversations on Social Media. Run a social media monitoring program to keep tabs on chatter about your product or company. Discussions and opinions are happening on forums, Facebook, blogs and a slew of other sites – hear what they are saying so you can respond strategically.
2. Join Other Thought Leaders. Set-up a personal and company profile on Linkedin.com. Contribute to “Groups” and “Answers” discussions. This builds awareness for your company, establishes your brand voice, and most importantly, positions your personnel as thought leaders in the industry. LinkedIn participation also boosts SEO presence and raises awareness in your industry.
The most common piece of advice social media marketers give to clients is: ENGAGE! Engage with your users, site visitors, fans, critics, analysts, potential employees – heck, anyone who is paying attention to your product or brand offer.
Okay, we’ve all read the stats, video is king. Highest recall, best branding opportunity, 3-D opportunity to show your stuff. I get it. What I don’t get is why companies who shall remain anonymous for the time being, insist on making long-winded, self-congratulating, content-less videos that have bail out rates that would shame any marketer. There, I said it!
So let’s get down to business. If you’re going to invest in video, do vFAQs. What are vFAQs you ask? They are, simply, Video Frequently Asked Questions. In fact, it’s so simple that it escapes most marketers that are desperate to differentiate themselves from the pack. But if you’re truly looking to service your client – simple is best.