When clients ask us to create video assets to support their marketing efforts, they often have a pretty strong idea of what imagery they want. But that’s really only half the recipe when it comes to making a compelling video. In addition to great visuals, you need great audio to make a complete video experience.
We’d like to welcome guest blogger Melissa Delzio! Melissa is an Art Direction Associate at Mambo Media and creator of the new book Our Portland Story. Listen to her podcast on OPB Q&A with Geoff Norcross here.
It all started with a question, “What ONE thing do you love about Portland?”
It was a question I often asked casually around town to recent transplants and native Portlanders alike. As a transplant to this city myself, I knew that what drew me here was a certain magic that I felt in the city. A magic that in my eyes seemed hard to describe – it’s more like a feeling. I was curious if others felt the same way.
With a viewership of over 100 million, the Super Bowl represents destination television at its best. Recognizing the event as a once-in-a-year opportunity to show us their best, smart brands have leveraged social media to pique viewer interest before The Big Game even kicks off and to retain it long after the big play at the end, optimizing the amortization of their $2.5+ million 30-second spot.
Touchpoints – moments that customers or prospects interact with a brand – are a critical element in any customer-centric marketing strategy. The goal is influence the customer at every point of contact, be it at the store, through social media content or via customer service.
The newest addition to our team, Mary Rarick comes to Mambo with a B.A. in English, a teaching certificate and a background in publishing, project management and education. Most recently, Mary was the Managing Editor for Portland Family Magazine and Goodness. A self-acknowledged social media addict, she is thrilled to be helping companies foster and engage their online communities. In her free time Mary can be found curled up on the couch reading, volunteering as a member of Century High School’s Site Council or desperately capturing territories in a spirited game of Risk with her family. Join us in welcoming Mary!
Wouldn’t it be great if you could hire an award-winning social media strategy firm for 3 months to help you jumpstart your online presence? Mambo Media’s new JumpStart packages are for businesses new to social media or those that need to re-energize their social media presence for 2011.
Dear Friends and Colleagues,
What a year it’s been! While the economy was not at its strongest, our clients still managed to be tremendously successful. Below are a few highlights of their incredible accomplishments in 2010. And here’s wishing you all a very happy and thriving 2011!