Discover the crucial elements every university website should incorporate for a user-friendly experience, from thoughtful navigation to robust search functionality. ...
If you’re in charge of marketing a renewable energy or other cleantech company, explore these areas to gauge your business’s marketing maturity. ...
For most digital marketers, Google Analytics is one of their most prized tools in their marketing toolbox. You’ve likely noticed an email recently or read the banner at the top of your Google Analytics account saying, "Universal Analytics will no longer process new data in standard properties beginning July 1, 2023. Prepare now by setting up and switching over to a Google Analytics 4 property." You can hit the dismiss button and delete the emails, but if you keep kicking this can down the road – it will hit you in the face...
Has it been a few years since the last time you redesigned your website? Is it time for an update? If your last website launch included one mishap after another, and you’re dreading going through that process again, we’re here to help you get started on the right track this time. Use these tips from Mambo to plan for a successful redesign, and feel confident that your new website will help to achieve your objectives. Identify your goals for the update The first step is to ask yourself why you are redesigning...
Marketing is in a constant state of evolution. Are you keeping up on your most important marketing asset, your website? To help focus your optimization efforts this year, focus on the following areas and consider making improvements where you feel your website might be falling short. Top Areas for Website Improvement Mobile-Friendliness With Google’s algorithm changes forcing your hand, you need to ensure your website is mobile-friendly or your site will suffer the search ranking consequences. Not only will a mobile-friendly website rank better in mobile search results, but as noted in our 2016 Marketing...
The Jane’s Vanity brand is devoted to beauty, grace, and form. For over twenty years the owner, Jane, has been carefully curating the finest collections of lingerie, loungewear, and intimate accessories from around the world. Each piece is hand selected...
When was the last time that you evaluated your school’s website from a user’s perspective? Designing, expanding or managing a university or community college website can be a challenge for many institutions. College websites tend to have a tremendous amount of content geared toward several target audiences, each with diverse needs and unique pain points. As such, it’s easy to fail at presenting information in a thoughtful, effective and visitor-friendly format. Mambo Media’s experience in designing and developing higher education websites has taught us that there are five essential components that every school’s site...
What is Mobile Marketing? Mobile adoption has increased at such an astounding rate that mobile connectivity has undoubtedly permeated today’s culture to the point of ubiquity. Consumers are never far from their smartphone or tablet. Mobile marketing is marketing focused on this base of ever-connected and engaged business and consumer prospects. According to comScore’s 2015 Global Mobile Report, “Smartphones are now driving the highest portion of digital media time spent amongst Millennials age 18-34, a dynamic that is most pronounced in the US” where they account for 61% of digital time spent. Mobile...
Analyzing and updating your website should be a standard practice, just like checking the food items in your fridge for expiration dates or taking your car in for service. If you can’t remember the last time you made changes to your site, then it’s likely time for a little facelift. Though redesigning or updating your website may seem like a daunting task, it is an imperative step to remaining current in your industry and it can set you apart from your competitors. The next time you are on your company’s website, look for these five red flags that signal it’s time for an online redesign.
Mambo Media has built many websites for our clients over the years, and a large number of them have been built on the WordPress CMS. For appealing presentation of portfolio images, logos or other visuals, we have often deployed a plugin called Slider Revolution Premium. This is a popular, robust plugin by ThemePunch sold on the Envato marketplace. It is also frequently included as part of many WordPress themes. "Recently it was disclosed that older versions of this plugin have a significant security vulnerability that allows hackers to gain access to...