As you can tell by my post title, I enjoy alliteration whenever I can get away with it!
I recently responded to a question posted on LinkedIn Answers, and I wanted to share my response. The question was posted by Brett Burky:
What do you think is the best step-by-step process for SEO? I’m curious about how others do their processes.
Here’s my response:
Conversations about your brand are happening – whether you partake or not. What are customers and competitors saying? How can you differentiate your company from all that chatter? Where, online, are these conversations happening?
Mambo has chosen ten social media techniques as business-critical for today’s marketplace.
1. Listen to Conversations on Social Media. Run a social media monitoring program to keep tabs on chatter about your product or company. Discussions and opinions are happening on forums, Facebook, blogs and a slew of other sites – hear what they are saying so you can respond strategically.
2. Join Other Thought Leaders. Set-up a personal and company profile on Linkedin.com. Contribute to “Groups” and “Answers” discussions. This builds awareness for your company, establishes your brand voice, and most importantly, positions your personnel as thought leaders in the industry. LinkedIn participation also boosts SEO presence and raises awareness in your industry.