Is your business on Google+? If so, how often does your brand post to this social channel? Setting up a basic Google+ account is a good start, but having an account is not enough to reap the full SEO benefits of the platform. Having a presence on Google+ without actively posting to the channel can actually hurt your brand.
Is your site prepared for Google’s upcoming mobile algorithm update? Just because people can access your website on their smartphone does NOT mean it is a mobile optimized site! You now have a deadline of April 2015 to make your website mobile-friendly or you’ll have to suffer the ranking consequences from the Google Gods.
Have you ever wondered how search engines such as Google or Bing are able to return results that are so close, if not exactly what you were looking for? This is all made possible by Search Engine Optimization (SEO). SEO can improve the visibility of a website on free search engines (Google or Bing). Search engines will display results that they consider to be most relevant to a user’s search query. There are many components that contribute to increasing a website’s SEO to improve that website’s search engine ranking. A high...
You may have read Greg’s Hummingbird blog post, which gives recommendations for updating your SEO and content strategies to keep up with the new algorithm. It appears that one of Google’s strategic goals in the design of its Hummingbird launch was to build the popularity of Google+ by increasing: the number of Google+ accounts the popularity of communities and hangouts the frequency of engagement (+1s and comments), and the quantity and quality of content posts. For each change instituted by the new Google algorithm, they’ve built in a way to improve your SEO using Google+: Hummingbird Change What...
Feeling the cold of Google Penguin? You're not alone. Many businesses have noticed a significant hit to their search rankings after Google introduced the new Penguin algorithm change in April 2012. Tighter guidelines on website optimization and new rules on what constitutes spam, including changes to keyword usage and inbound links, have left many wondering if Penguin killed SEO. Nearly every day, a digital marketing journalist proclaims the death of SEO. This is not true today, nor will it be true next year. The rules of SEO have simply changed and...
VividWall is a visual content social media aggregator. Billions of pieces of content are shared every day, and visual content is one of the fast growing segments within content marketing. Brands need easy-to-implement solutions to scan, monitor, moderate, curate and display visual content from the web in a manner that encourages engagement and sharing. VividWall makes this process seamless, intuitive and exciting. Platform-Agnostic Sharing Images are more shareable than text and often more effective at showing your story, as consumers are drowning in wordy content. User-generated content is one of the most...
I virtually attended another Future of Marketing Virtual Conference put on by Sam Rosen of ThoughtLead. Below is my attempt to capture the most provocative, instructional and useful takeaways. This is only meant to whet the appetite. To listen to the recording, which I highly recommend, go to https://futureofmarketing.com/. A complete Twitter list of the speakers can be found here: https://twitter.com/#!/LyndonHaselhuhn/the-future-of-marketing-virtual-conference.
The BtoB Magazine webinar on “Finding B2B Marketing Success Integrating Social Media and Search Marketing” was right up Mambo Media’s alley. Here are key takeaways from the Sept 16 event:
Last night, my husband’s cell phone rang and he didn’t recognize the caller’s number. Because he enjoys harassing telemarketers (and because he was being “funny”), he answered, “Hola.”
There was a brief pause, then a recording came on in rapid-fire Spanish. Since the only word of Spanish my husband speaks is “Hola,” the telemarketer’s message wasn’t very effective. But that’s not the point.
You’ve heard of the term “Social for Search,” right? The idea is that your social media marketing efforts can be used to improve search engine rankings for your properties. How?: 1. Use a listening system to find keywords that are being used in your space 2. Research those keywords and find others around them: What keywords are people actually using in searches? How are your competitors using keywords? What does recent trending look like for those keywords? 3. When you’ve narrowed down your top keywords, use them everywhere in your social media marketing content. Sounds like a...