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Marketing Automation & Lead Generation
May 02 2014

Mambo’s Modern Mobile Methodology

by Mambo Media

Everything is mobile these days, so I guess my company needs a mobile site… right? Wrong! These days, building a mobile site isn’t the only way to digitally engage with your target audience. We completely understand that you’d like for your customers/audience to be able to engage with you when they’re out and about, but creating a mobile site isn’t always the best. Mobile responsive sites are definitely not a new concept; however, their effectiveness and capabilities are constantly getting better. We’re seeing a major trend in opting out of building a...

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Apr 09 2014

How To Create an eBook

by Mambo Media

An eBook is any publication that can be read on a computer or other type of electronic device. They are not only a great mechanism for sharing information that can be utilized on several different platforms, but they are also a great source for engagement. For example, the standard eBook is shared and distributed into 4-7 blog posts, 1-2 infographics, one email campaign (which can be amplified with marketing automation software) and over 200 social media posts! There are four primary steps to creating an eBook. First: figure out the purpose...

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Nov 21 2013

Is Your Online Business Protected From California’s “Do-Not-Track” Law?

by Mambo Media

You may have heard about California’s new “Do-Not-Track” (DNT) law that will go into effect January 01, 2014. Will there be implications for your commercial website, online service or mobile app? Regardless of whether your business or organization operates out of California, it is important to be aware of this new requirement and take action to ensure your business is protected. The DNT disclosure law is an amendment to the California Online Privacy Protection Act. The amendment mandates that commercial websites or online services that collect “personally identifiable information” (PII) must...

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Aug 01 2013

Is Your Crisis Communications Go-Bag Packed?

by Siouxsie Jennett

A crisis can come even when least expected. An internal employee accidentally tweets on the company account. A disgruntled associate takes private information public. A video goes viral at an inopportune time. One customer’s complaint snowballs into a wave of negative feedback from followers. Are you prepared? In the rapid network of communication and social media, all businesses are at risk for a PR disaster to strike. No matter your company’s size, if you don’t have a crisis communications plan, a small spark could spread like wildfire and damage the reputation...

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Nov 15 2012

SEO Strategies to Survive Google Penguin

by Mambo Media

Feeling the cold of Google Penguin? You're not alone. Many businesses have noticed a significant hit to their search rankings after Google introduced the new Penguin algorithm change in April 2012. Tighter guidelines on website optimization and new rules on what constitutes spam, including changes to keyword usage and inbound links, have left many wondering if Penguin killed SEO. Nearly every day, a digital marketing journalist proclaims the death of SEO. This is not true today, nor will it be true next year. The rules of SEO have simply changed and...

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Oct 29 2012

Position Your Outbound Marketing Programs To Take Flight

by Mambo Media

To position an outbound marketing program for maximum ROI, strategic planning and set-up is essential before the execution phase. Start with a clear definition of your client’s goals and budget. Identify audience segments and channels where they live. Conduct an audit for keywords, phrases, hashtags, competition and thought leaders by vertical. Initiate an ongoing listening system for content farming and social signals that uncover opportunistic engagement (or mitigation). Optimize or build social assets (channels, branding, SEO, PPC, etc.). Finally, consider a UX review and content audit of an existing landing page to optimize conversions. This is not...

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Oct 16 2012

Designing for the Macbook’s Retina Displays: Is Apple forcing our hand?

by Mambo Media

Apple is always pushing boundaries when it comes to the next best thing. With the retina display on the new iPad (iPad 3?), it seemed like they were really on to something. The text was crisp, the images were beautiful and the rendering of graphics was seamless. Never before had a mobile device looked so good. Enter the new line of Apple computers. On a mobile device, the retina display makes sense because of the smaller screen. But try looking at your pretty new website on a new Macbook with retina. It’s...

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Oct 01 2012

Rules of Thumb for Email Fundraising

by Mambo Media

Online fundraising has multiple benefits for a non-profit. Email marketing has been gaining traction in fundraising since it boosts ROI with its manageable costs, and as the primary driver of web traffic to a giving page. Many fundraisers deploy direct mail content and tactics in email marketing, but Mambo recommends taking advantage of the differences of email, rather than developing content for it as an after-thought. There are five basics your non-profit can do to maximize online giving: 1.  Tempt your constituents with an enticing subject line. Motivate them to want to open...

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Sep 14 2012

“Mobile First” in Site Design

by Mambo Media

While attending the Online Marketing Summit in San Diego, Mambo learned of a new-ish approach to website design. “Mobile First,” conceived by Luke Wroblewski, suggests UX designers and marketers create for mobile devices before the desktop experience. More often than not web creators begin with the desktop design and then, as an afterthought, re-cast the design for mobile devices. Here are three reasons to reverse this design process: #1: Mobile is the New Website It has taken a few years, but a recent report by IDC & Gartners shows PC sales eroding...

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Sep 04 2012

Building Trust in Your Mobile Relationship

by Mambo Media

Would you invite a stranger into your house, to join you for dinner, ride in your car, attend your work meetings?  Probably – hopefully – not.  Certainly  you wouldn’t invite them to sleep next to you, ever-present on your nightstand.  But, with smart phones and mobile devices going everywhere you go, this is the level of intimacy you build with customers through mobile marketing.  This is a relationship marketers need to respectfully cultivate in order to be successful.   Marketing tools and channels are evolving toward accessing and using more data, not...

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about mambo

Mambo is a full-service marketing agency focused on demand generation and revenue-producing programs for our clients with an emphasis on modern marketing best practices and leveraging technology to get the most out of your investment.

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