Mambo Media is a HubSpot Certified Agency
Mambo Media has been a proud partner of inbound marketing and sales platform HubSpot since 2014. We are thrilled to announce that we recently took our HubSpot partnership to the next level, earning silver partner status! We are excited to be able to offer even more inbound marketing expertise to our clients and maximize their […]
Four Do’s and Don’ts for a Winning Inbound Marketing Strategy
Has your marketing team developed a true inbound marketing strategy? Are your email marketing efforts giving you the ROI you hoped for? Does your content speak to each of your buyer personas throughout their entire buyer’s journey? If any or all of these questions speak to you, it might be time to embrace inbound marketing […]
Five Key Elements to any Marketing Automation Strategy
You’ve implemented a Marketing Automation platform, developed personas, mapped the buyer’s journey and established measurable goals for your campaign. You’re ready to go, right? Well, not necessarily. When developing a marketing automation strategy, the following items are keys to your success: #1 Contacts The key question is how “clean” is your email list? It’s not […]
How to Use LinkedIn for Business Development
LinkedIn is the world’s largest professional network, with more than 300 million members. As more people embrace the power of social networking for professional purposes, establishing, optimizing and leveraging your personal account has become an invaluable tool for business development. From an SEO optimized profile to conversing with business peers, establishing your personal brand on […]
How to Read Your Data to Avoid Skewed Results
From marketing to manufacturing, being “data-driven” is one of today’s hottest buzzwords. However, many businesses do not understand the full definition of what it means to truly have their business be driven by data. In an effort to make sense of complex information, businesses will dilute data results into one simple and easy to comprehend […]
Part Two: How to Convert Qualified Leads to Brand Advocates
In our previous blog post of this series, we examined the methodology, tactics, and tools for attracting and converting visitors into qualified leads. Now that you’ve created great content for your well-researched personas and convinced them to complete a form to download your high-value content offer, what’s next? If a salesperson calls them pre-maturely, with […]
HubSpot’s Inbound 2014 Highlights: Keynote Speakers
10,000 marketers descended on this year’s Inbound 2014, in the heart of downtown Boston. With nearly double the attendance of last year, this turnout legitimizes the acceptance of the inbound methodology and the shifting power of consumers. Providing education and value to your audience continues to be the foundational element of a solid content marketing […]
How to Attract Visitors and Convert Them Into Qualified Leads
The ultimate goal for marketers has always been to create the right offer, at the right time and to the right people. As customers now have unprecedented amounts of information to sift through, a brand’s inbound strategy plays a critical role in leading the customer successfully through each stage of the buyer’s journey to maximize […]
Increase Social Advertisement Efficiency with A/B Testing!
Today’s social media profile users are inundated with posts, tweets, and messages, content and of course ads. So how do you break through the clutter? How do you capture enough attention to get users to click on your content, your ad and finally how do you get them to convert or take a desired action? […]
Social ROI and Dating – What Do They Have in Common?
We have all been in a relationship that ended and later wondered: what happened? What could have I done better? This is also the case with many relationships between brands and consumers in social media. An organization may start the dating process with their audience and unbeknownst to them, something goes wrong. They do not […]
