Marketing Automation & Lead Generation

Nov 05 2015

How to Select the Right Marketing Agency for Your Business

This post originally appeared on the Act-On Marketing Action Blog Finally. The economy is improving. Businesses are beginning to invest in marketing again. And, while many of us were hunkering down and doing the best we could during the recession, the whole marketing world has turned upside down in the past seven years. Consider the following: Marketing has become a technology-based practice. In fact, there are now almost 1,900 products to help marketers do their work. (Caution: that link goes to a scary infographic.) There are now more than a dozen...

Oct 28 2015

Case Study: How to Drive Conversions with a Holiday Discount Campaign

by Siouxsie Jennett

Increasing Student Registrations through Email Marketing Thinking about hosting a holiday campaign to drive conversions and build awareness about your brand or business? Last year, Mambo ran an incredibly successful holiday campaign for one of our higher education clients, Portland State University’s Center for Executive and Professional Education (CEPE). By marketing this program across all of CEPE’s channels and customer touch points, we were able to leverage cross-channel pollination while tracking which channels were the highest converting. Read on to find out which channel we found was the most effective for...

Oct 28 2015

It’s Time to Start Your Year-End Fundraising Strategy

by Mambo Media

Year-end fundraising can be the most important time of the year for many nonprofits and planning ahead is critical. December is undeniably the most important fundraising month and all nonprofits should be prepared to make the most of it with a solid marketing communication strategy. As the 2015 Network for Good Digital Giving Index notes, nearly 30% of annual giving occurs in December with 11% happening in the last three days of the year. The confluence of the holiday giving spirit and the rush to take advantage of philanthropy’s tax benefits means you could...

Oct 13 2015

How Leading Marketers are Doing Inbound Right: 6 Stats from State of Inbound 2015

by Mambo Media

As 2015 comes to a close, we’ve seen that more companies, marketers and salespeople are embracing the inbound philosophy than ever before—but not all are achieving success.

We’ve collected 6 statistics from the most successful inbound marketers and explore what they are doing right from the upcoming State of Inbound 2015 report. Want a copy of the full report? Enter your email below and we’ll send you a copy as soon as it’s published.

Oct 06 2015

How Do I Prepare for Marketing Automation?

by Mambo Media

This post originally appeared on the Act-On Marketing Action Blog

We’re in the early days of marketing automation. In fact, I believe that marketing automation (MA) adoption is today where social media adoption was in 2004. VentureBeat reported just last year that only about 3% of non-tech companies have adopted marketing automation.

Sep 18 2015

HubSpot Inbound 2015 Highlights

by Mambo Media

Over 14,000 marketing and sales professionals descended on the Boston Seaport last week to learn, network, and evangelize inbound marketing and sales at HubSpot Inbound 2015!

While the keynotes included notable speakers (and sales and marketing staples) Seth Godin and Daniel Pink, this year also included omnichannel celebrities such as Aziz Ansari, Amy Schumer, Marc Maron and Sophia Amoruso. Needless to say, this year’s speaker lineup made for both an educational and hilarious conference. Here are a few of my favorite observations from a joyous week of Inbound inundation.

Social Media Marketing ROI and Attribution - Mambo Media

Jul 30 2015

7 Things to Consider When Defining Your Marketing Automation KPIs

by Mambo Media

When it comes to choosing key performance indicators (KPIs), there are a handful of generic and predictable data points that every company uses. Though basic tracking metrics are still successful, few companies take their KPIs one step further to show the success of their marketing and sales initiatives. We understand that looking outside of the KPI box can be tough, but we are here to help you through the process with these 7 ideas to consider when defining your marketing automation KPIs. Identify Your Strategic Goals: Just because you can measure...

Jul 16 2015

Why Your Marketing Plan Needs to Include a Mobile Strategy

by Mambo Media

What is Mobile Marketing? Mobile adoption has increased at such an astounding rate that mobile connectivity has undoubtedly permeated today’s culture to the point of ubiquity. Consumers are never far from their smartphone or tablet. Mobile marketing is marketing focused on this base of ever-connected and engaged business and consumer prospects. According to comScore’s 2015 Global Mobile Report, “Smartphones are now driving the highest portion of digital media time spent amongst Millennials age 18-34, a dynamic that is most pronounced in the US” where they account for 61% of digital time spent. Mobile...

Jul 01 2015

4th of July Recommended Reads: Digital Marketing Edition

by Mambo Media

With the holiday weekend approaching, some of our readers may have some surely well-deserved down-time to catch up on their reading. Despite the emergence of new media consumption platforms every day, I still find myself drawn to blogs. My preferred method of consumption is via the Feedly platform on my mobile phone. Feedly does a great job of transforming RSS feeds from your favorite domains into a photograph and quick summation for each article. I have created a folder specifically for my favorite digital marketing feeds and overtime, have narrowed down to a few tried and true that I’d like to share with you this 4^th of July.

Jun 19 2015

5 Ways to Boost Your Lead Generation Efforts

by Mambo Media

When it comes to generating leads, some people think the more the merrier. Unfortunately, this is not true. In fact, an overabundance of leads often results in a large percentage of unqualified buyers who will never convert on your site. And, if you’re feeding a sales team leads, nothing wastes their time like a high volume of low quality leads. And that can ruin the relationship between marketing and sales.

Marketing Automation & Lead Generation

How to Select the Right Marketing Agency for Your Business

Case Study: How to Drive Conversions with a Holiday Discount Campaign

It’s Time to Start Your Year-End Fundraising Strategy

How Leading Marketers are Doing Inbound Right: 6 Stats from State of Inbound 2015

How Do I Prepare for Marketing Automation?

HubSpot Inbound 2015 Highlights

7 Things to Consider When Defining Your Marketing Automation KPIs

Why Your Marketing Plan Needs to Include a Mobile Strategy

4th of July Recommended Reads: Digital Marketing Edition

5 Ways to Boost Your Lead Generation Efforts

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