3 Ways Marketing Enables Sales for Success
In 2018, digital marketers will face continued pressure to optimize their efforts online, to generate marketing qualified leads, and to enable sales teams to close those with leads. Marketers are taking more responsibility for the sales funnel and are needing to prove the impact of their work with data. The key to success is a […]
Modern Marketing Tips and Trends: Your Guide to Digital in 2018
Happy New Year from the team at Mambo Media! Companies and brands are under pressure to build better, more meaningful relationships with their customers while keeping up with an ever-growing technology landscape. As a “teach to fish” agency, we empower people and teams to thrive in tomorrow’s business environment. Let our expert team help you […]
What Brands Should Consider Before Getting Involved In Political Activism
The recent rise of polarization and controversy in the political environment has brought an unprecedented amount of companies taking strong sociopolitical stances publically, including executives speaking out from Fortune 500 companies like Apple, Microsoft, Coca Cola, Goldman Sachs, Airbnb, Nike, Starbucks, and Facebook to name a few. What makes this era unique is that […]
Why Messaging Apps Are the Next Big Thing in Social Media
Remember the first text message you ever sent? Besides the 160 character limit, uncertain deliverability, and difficulty in keeping track of conversations, SMS used to be pricey. Carriers set a cap on messages sent and received per month, and would charge customers for each text that exceeded the limit. At their inception, messaging apps […]
3 Reasons Why Content Marketers Must Up Their Game in 2017
We’ve all heard it, “Content Is King”. But as more and more companies have embraced content marketing, the pool is now so large, it can be hard for brands to be heard. Have emerging platforms, new technologies, and increased competition all contributed to the dethroning of content? Despite these changes to content marketing, marketers […]
Mambo Media’s 2017 Digital Marketing Trends: Part 2
In Part Two of our digital marketing trends blog series, more Mambo team members share their 2017 marketing predictions. Did you miss part 1 of our Marketing Trends blog series? Click here to read it first. Content Format Takes the Crown Jana Kopp – Director of Customer Experience With social media algorithms […]
Mambo Media’s 2017 Digital Marketing Trends: Part 1
It’s once again time to reflect on the year that was and then turn our focus and attention to our goals and plans for the New Year! Mambo Media relishes being at the forefront of technology. We know the importance of shifting marketing strategies as new technologies emerge and consumer behaviors change. We’ve tapped our […]
3 Reasons Why Email is So Effective for Holiday Marketing
As we enter the mad rush of holiday shopping, many businesses across the globe anticipate their biggest revenue spike of the year. Retailers expect to hit up to 30%, of their annual sales during November and December, and historical holiday sales are forecasted to increase by 3.6%, or $655 billion in 2016. We’ve all experienced the […]
Key Takeaways from PSU CEPE’s Digital Marketing Breakfast on Crisis Communications and Reputation Management
“If you don’t move quickly, the world will do it for you.” Lisa Heathman, on handling a social media crisis. It’s fascinating to think about how reputation works. Reputation is unique in that it takes years to build, but within a blink of an eye can be shattered. With media spreading at rapid rates […]
Mambo Media wins Best Website Design 2016 at AMA PDX
Another win for the team! We’re ecstatic to announce that our work on redesigning Jane’s Vanity website was awarded “Best Website 2016″ at the AMA PDX Max Awards. Each year AMA PDX honors the top marketing campaigns produced in Portland, and this year we were selected. Jane’s Vanity is a luxury lingerie company that […]
