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Feb 07 2018

3 Ways Marketing Enables Sales for Success

In 2018, digital marketers will face continued pressure to optimize their efforts online, to generate marketing qualified leads, and to enable sales teams to close those with leads. Marketers are taking more responsibility for the sales funnel and are needing to prove the impact of their work with data. The key to success is a modern digital marketing strategy that is measurable, repeatable, and delivers results. Luckily, platforms that support data-driven, user-first strategic marketing campaigns are stronger and more integrated than ever. (Read how Hubspot and a modern strategy increased pipeline...

Jan 18 2018

Modern Marketing Tips and Trends: Your Guide to Digital in 2018

by Mambo Media

Happy New Year from the team at Mambo Media! Companies and brands are under pressure to build better, more meaningful relationships with their customers while keeping up with an ever-growing technology landscape. As a “teach to fish” agency, we empower people and teams to thrive in tomorrow’s business environment. Let our expert team help you get ready for a year of successful Modern Marketing in 2018 with these tips and predictions about how to respond to this year's new technology and trends. If this first serving of snackable marketing tips leaves you hungry...

Mar 03 2017

What Brands Should Consider Before Getting Involved In Political Activism

by Siouxsie Jennett

The recent rise of polarization and controversy in the political environment has brought an unprecedented amount of companies taking strong sociopolitical stances publically, including executives speaking out from Fortune 500 companies like Apple, Microsoft, Coca Cola, Goldman Sachs, Airbnb, Nike, Starbucks, and Facebook to name a few. What makes this era unique is that while companies are leveraging their power for political change, it equally empowers consumers with an opportunity for activism. As companies take a left or right leaning side, the consumer has a clear point of action regarding how...

Feb 09 2017

Why Messaging Apps Are the Next Big Thing in Social Media

by Mambo Media

Remember the first text message you ever sent? Besides the 160 character limit, uncertain deliverability, and difficulty in keeping track of conversations, SMS used to be pricey. Carriers set a cap on messages sent and received per month, and would charge customers for each text that exceeded the limit. At their inception, messaging apps were created to be a solution for this problem; WhatsApp, WeChat, Facebook Messenger, and others came into popularity as many people—especially those outside the U.S.—opted out of expensive SMS plans. But times have changed, and messaging apps...

Jan 31 2017

3 Reasons Why Content Marketers Must Up Their Game in 2017

by Mambo Media

We’ve all heard it, “Content Is King”. But as more and more companies have embraced content marketing, the pool is now so large, it can be hard for brands to be heard. Have emerging platforms, new technologies, and increased competition all contributed to the dethroning of content? Despite these changes to content marketing, marketers that have continued to evolve their strategies still believe that content marketing reigns supreme. This blog post will explore a few reasons why you may have seen a dip in your contents’ effectiveness, and then outline six...

Jan 03 2017

Mambo Media’s 2017 Digital Marketing Trends: Part 2

by Mambo Media

In Part Two of our digital marketing trends blog series, more Mambo team members share their 2017 marketing predictions. Did you miss part 1 of our Marketing Trends blog series? Click here to read it first. Content Format Takes the Crown Jana Kopp – Director of Customer Experience With social media algorithms placing more importance on real-time and consistent engagement, content marketing will shift in three ways. First, marketers will need to become even more creative with new formats of content (live video, GIFs, VR, etc.) that provides an even better, easily digestible,...

Dec 30 2016

Mambo Media’s 2017 Digital Marketing Trends: Part 1

by Mambo Media

It’s once again time to reflect on the year that was and then turn our focus and attention to our goals and plans for the New Year! Mambo Media relishes being at the forefront of technology. We know the importance of shifting marketing strategies as new technologies emerge and consumer behaviors change. We’ve tapped our team’s intel to gain greater insight into what 2017 has in store for the world of digital marketing. Do you agree? Share you 2017 prediction in the comment section below! Last Call for Outdated Websites Siouxsie Jennett...

Dec 07 2016

3 Reasons Why Email is So Effective for Holiday Marketing

by Mambo Media

As we enter the mad rush of holiday shopping, many businesses across the globe anticipate their biggest revenue spike of the year. Retailers expect to hit up to 30%, of their annual sales during November and December, and historical holiday sales are forecasted to increase by 3.6%, or $655 billion in 2016. We’ve all experienced the shift to online shopping and mobile commerce. Marketers who’ve embraced digital strategies may wonder how effective email is during the holiday season, and whether it should still carry weight in their marketing mix. Here are 3 reasons...

Nov 15 2016

Key Takeaways from PSU CEPE’s Digital Marketing Breakfast on Crisis Communications and Reputation Management

by Mambo Media

"If you don’t move quickly, the world will do it for you." Lisa Heathman, on handling a social media crisis. It’s fascinating to think about how reputation works. Reputation is unique in that it takes years to build, but within a blink of an eye can be shattered. With media spreading at rapid rates across multiple digital platforms, one small comment or mistake can quickly spiral out of control. However, 84% of consumers state that they trust online reviews as much as personal recommendations. Managing your reputation is vital to maintaining...

Oct 20 2016

Mambo Media wins Best Website Design 2016 at AMA PDX

by Mambo Media

Another win for the team! We’re ecstatic to announce that our work on redesigning Jane’s Vanity website was awarded “Best Website 2016" at the AMA PDX Max Awards. Each year AMA PDX honors the top marketing campaigns produced in Portland, and this year we were selected. Jane’s Vanity is a luxury lingerie company that approached Mambo Media with the initiative of growing their eCommerce business. Together we were determined to create a modern customer-centric website. After executing our best-in-class website methodology, Jane’s Vanity now has a beautiful website that provides a...

Featured

3 Ways Marketing Enables Sales for Success

Modern Marketing Tips and Trends: Your Guide to Digital in 2018

What Brands Should Consider Before Getting Involved In Political Activism

Why Messaging Apps Are the Next Big Thing in Social Media

3 Reasons Why Content Marketers Must Up Their Game in 2017

Mambo Media’s 2017 Digital Marketing Trends: Part 2

Mambo Media’s 2017 Digital Marketing Trends: Part 1

3 Reasons Why Email is So Effective for Holiday Marketing

Key Takeaways from PSU CEPE’s Digital Marketing Breakfast on Crisis Communications and Reputation Management

Mambo Media wins Best Website Design 2016 at AMA PDX

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