Jul
20
2023
8 Ways to Use AI Tools for Digital Marketing in 2023
Get your brand ready for the future with AI marketing tools that use data to deliver more personalized digital experiences....
Featured
Jun
18
2023
9 Key Factors to Your Marketing Success: How to Audit, Assess and Optimize
If you’re in charge of marketing a renewable energy or other cleantech company, explore these areas to gauge your business’s marketing maturity. ...
Apr
03
2023
We Tried Google’s Bard AI: 3 Things We Learned About the New AI Chatbot
In a few short months, we’ve watched Open AI’s ChatGPT go from marketers’ favorite party trick to a real resource for generating creative content topics and ideas. As a team of content strategists and creators, we’re fascinated by the idea of harnessing the power of AI to take busywork off our plates so we can spend more time empathetically and creatively supporting our clients. This week, we couldn't click fast enough when we received an email inviting us to try Bard—Google’s response to ChatGPT. Here’s what we learned after one week...
Feb
09
2023
GPTChat and 5 Content Marketing Trends To Watch
Now that GPTChat is what every content person on the planet is thinking about, we thought it would be good to outline when to leverage a tool like this, and when not to. Is GPTChat good for content topics and ideas? YES! This is a great way to leverage the power of AI and its unique capacity to scour the web and index an aggregate of ideas and topics related to your search. It can give you a sense of what is important when you are thinking about your topic, and potentially...
Dec
30
2022
Addressing the Post-Pandemic B2B Buyer: Your 5 Step Checklist
5-Step Checklist for the Post-Pandemic B2B Buyer According to McKinsey & Company, 94% of B2B decision-makers say the new omnichannel sales model is as effective or more effective compared to the sales model they used before the pandemic. The percentage holding these views has climbed every time buyers have been asked over the past 18 months. Given such definitive data, it’s no wonder so many companies are investing in Digital Transformation. When done well, digital transformation enables a seamless omnichannel experience for your prospects and customers, allowing each person to create their own...
Nov
17
2022
The Future of Google Analytics: The Countdown to GA4 Has Begun
For most digital marketers, Google Analytics is one of their most prized tools in their marketing toolbox. You’ve likely noticed an email recently or read the banner at the top of your Google Analytics account saying, "Universal Analytics will no longer process new data in standard properties beginning July 1, 2023. Prepare now by setting up and switching over to a Google Analytics 4 property." You can hit the dismiss button and delete the emails, but if you keep kicking this can down the road – it will hit you in the face...
Feb
14
2019
2019 Digital Marketing Trends: It’s Time to Focus on Gen Z
It’s Time to Focus on Gen Z Move over millennials – it’s time to make room for Generation Z. Unlike their predecessors, Gen Zers are true digital natives; the internet and social media have been an integral part of their lives since early childhood. Gen Zers make up 25% of the American population and will represent 40% of consumers by 2020. As this segment will soon have unprecedented buying power, brands need to take a customer-centric approach to their marketing and appeal to this younger generation’s values. Gen Zers don’t have patience...
Jan
11
2019
2019 Digital Marketing Trends: The Best Customer Experience Will Require Data-Driven Creativity
Mambo's Top 2019 Digital Marketing Trends: Trend #1 As customers continue to demand personalized, hyper-relevant, and interactive experiences, 2019 will require brands to make customer experience an equally creative and data-driven priority. Brands by and large have accepted the fact that content is at the core of their marketing efforts, but how we combine data and creativity to optimize content for the user will set successful brands apart from their competition. According to McKinsey research, two things are happening in 2019: Companies looking to integrate the disciplines of data and creativity are...
Jun
08
2018
Design thinking: reframing the way we view design, solve problems, and collaborate
What is design thinking? “Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” — Tim Brown, CEO of IDEO The word “design” has been tossed around and casually used in a myriad of ways over the years. As such, the ways in which each person interprets the word widely varies. Most commonly, it is associated with graphic designers; these amazingly talented and creative people can put many seemingly unrelated pieces together...
Jun
04
2018
Making Sense of GDPR and Its Implications for US Businesses
In recent weeks, you’ve probably received many emails from businesses about their updated privacy policies, or noticed an increase in website pop-ups asking you to give consent to the site’s use of cookies. There’s a reason for that. The General Data Protection Regulation (GDPR), the European Union’s new data privacy law, took effect on May 25, 2018. Its goal is to ensure the security and proper handling of personal data collected by businesses and to allow individuals to better control if and how their data is used. While parts of...