Content Marketing

Jun 06 2014

Social ROI and Dating – What Do They Have in Common?

We have all been in a relationship that ended and later wondered: what happened? What could have I done better? This is also the case with many relationships between brands and consumers in social media. An organization may start the dating process with their audience and unbeknownst to them, something goes wrong. They do not know why, and more importantly they do not know how they can do better next time. A chilling statistic: A recent study by Altimeter Group found that 70% of businesses think that social media could meet...

May 15 2014

Showing is Better Than Telling: How to use an Infographic for Engagement

by Mambo Media

If you have ever looked at a map, you have, without knowing, interacted with an infographic! What you might remember about that map is that it made it easy for you to find what you were looking for. Data is complex, dynamic, and multi-dimensional; the computer screen (at least to the human eye) is flat and relatively static. How, then, can one represent and distill the multitudes of experience and quantitative information with mere words and pictures? The Infographic. Organizing complex data for clarity and visual digestion is one of the oldest...

May 09 2014

Three Easy Steps to Take to Avoid a Common Mistake on Social Media

by Mambo Media

Using social media correctly can generate brand awareness, drive traffic and increase inbound leads to your business; it can even help increase direct sales online. The temptation that businesses run into when managing their social media is to share the same posts and same content across all channels. With social media management software like Hootsuite, Buffer and SocialOomph, the risk is to use the formula of 1 post + 1 button = all channels. Unfortunately not all content is created equal and not every channel is right for the same content....

May 02 2014

Mambo’s Modern Mobile Methodology

by Mambo Media

Everything is mobile these days, so I guess my company needs a mobile site… right? Wrong! These days, building a mobile site isn’t the only way to digitally engage with your target audience. We completely understand that you’d like for your customers/audience to be able to engage with you when they’re out and about, but creating a mobile site isn’t always the best. Mobile responsive sites are definitely not a new concept; however, their effectiveness and capabilities are constantly getting better. We’re seeing a major trend in opting out of building a...

Apr 23 2014

Take Our Quiz: What Facebook Marketer Type Are You?

by Mambo Media

With unpaid brand Facebook updates now reaching only 2-6% of fans and the reality that they may soon reach 0%, it’s time for us all to take a hard look at our approach to Facebook Marketing. Take our quiz to find out if you’re a Facebook Marketing realist, rebounder or opportunist! 1. My top goal for Facebook Marketing is to: a. build awareness b. educate about my brand, products or services c. rack up the sales 2. My plan to fix the problem of declining organic Facebook reach is to: a. be grateful that Facebook is actually...

Mar 20 2014

Branding in Today’s Market

by Mambo Media

Branding in today’s market reaches far beyond a slogan, logo and color scheme. A company with a successful brand strategy can be recognized nationally and will help bring value to your business. There are several slip-ups that can be easy for a company to get stuck on as well as some tips that will help a company to succeed. Social media is a great place for your company to show its personality and find its voice. Customers feel more connected when a business is able to humanize its brand. This advocacy...