Content Marketing

Jan 31 2017

3 Reasons Why Content Marketers Must Up Their Game in 2017

We’ve all heard it, “Content Is King”. But as more and more companies have embraced content marketing, the pool is now so large, it can be hard for brands to be heard. Have emerging platforms, new technologies, and increased competition all contributed to the dethroning of content? Despite these changes to content marketing, marketers that have continued to evolve their strategies still believe that content marketing reigns supreme. This blog post will explore a few reasons why you may have seen a dip in your contents’ effectiveness, and then outline six...

Jun 14 2016

Instagram’s New Algorithm: A Perfect Opportunity For You To Reassess Your Content Strategy

by Mambo Media

Co-authored by Jana Kopp There’s always been a certain purity to Instagram. Since its inception in 2010, the social media platform’s simplicity was a tremendous allure to users. A consistent stream of photos in precise reverse chronological order was a draw that accumulated over 400 million active Instagrammers in a mere six years. Simplicity isn’t always sustainable, especially when accommodating for growth. Instagram's surge in popularity has resulted in an incredible amount of content - so much content, in fact, that users can no longer keep up with every post they follow. In...

Mar 30 2016

Checklist for Success: How to Improve Your Website in 2016

by Mambo Media

Marketing is in a constant state of evolution. Are you keeping up on your most important marketing asset, your website? To help focus your optimization efforts this year, focus on the following areas and consider making improvements where you feel your website might be falling short. Top Areas for Website Improvement Mobile-Friendliness With Google’s algorithm changes forcing your hand, you need to ensure your website is mobile-friendly or your site will suffer the search ranking consequences. Not only will a mobile-friendly website rank better in mobile search results, but as noted in our 2016 Marketing...

Mar 09 2016

Tips to Break through Your Blogger’s Block

by Mambo Media

There are a many articles available that can provide you with topic ideas if you’re feeling uninspired and don’t know what to blog about. But be warned—this blog is not one of them! Here, we’ll address how you can break through your writer's block to be productive and maybe even prevent it from happening again in the future. We understand that experiencing writer’s block can drive you mad. Follow these tips and tricks so that you will be able to not only write an article but make it a good one!...

Jan 12 2016

Contextual Marketing – How to Personalize your Customer Experience

by Mambo Media

Content has long been the lifeblood of inbound marketing, but the volume has increased to such gargantuan proportions that consumers quickly fatigue even if the content is phenomenal. Time and attention are increasingly limited and experienced consumers are highly trained to tune out irrelevant content. Savvy brands have adapted to the changing landscape by using big data to add relevancy to the customer experience....

Oct 13 2015

How Leading Marketers are Doing Inbound Right: 6 Stats from State of Inbound 2015

by Mambo Media

As 2015 comes to a close, we’ve seen that more companies, marketers and salespeople are embracing the inbound philosophy than ever before—but not all are achieving success.

We’ve collected 6 statistics from the most successful inbound marketers and explore what they are doing right from the upcoming State of Inbound 2015 report. Want a copy of the full report? Enter your email below and we’ll send you a copy as soon as it’s published.

Sep 29 2015

Gen Z is Here – Quick! Pay Attention.

by Mambo Media

At Mambo Media, we recognize the impact of today’s multi-generational workforce on marketing strategies and tactics. We pride ourselves on understanding and explaining the Millennial cohort to clients, but we realize – given our work with colleges and university clients – that it was time to begin really digging into the next generation, the 60 million-strong Generation Z. These are the first truly digital natives, born in the age of smartphones. Many don’t remember a time before social media. Generation Z are between about 5 and 18 (some argue 19) years...

Sep 09 2015

Infographic: Millennials: The Digital Generation

by Mambo Media

At Mambo Media, we have a lot of clients who approach us asking, “What’s the deal with Millennials?” With their incredible purchasing power, digital savviness and unique perspectives consumerism, we think Millennials are an important generation to understand and market to. Check out Mambo’s infographic that outlines the key characteristics and values of the modern Millennial. Want to make sure Millennials are a part of your marketing strategy? Drop Mambo a line, we can help. ...

Aug 17 2015

What is Inbound Marketing and Does it Work?

by Mambo Media

The new era of marketing is all about meaningful engagement. Today, successful marketers must find ways to earn attention from their audience and develop one-to-one relationships that provide value to their prospects from the beginning. That approach is at the core of the Inbound (marketing) Methodology. With content marketing costing 62% less than traditional marketing and producing three times as many leads, now is the time to embrace the Inbound Methodology to help your business grow. Instead of buying attention, inbound marketing is all about producing quality content that entices people...

Jul 16 2015

Why Your Marketing Plan Needs to Include a Mobile Strategy

by Mambo Media

What is Mobile Marketing? Mobile adoption has increased at such an astounding rate that mobile connectivity has undoubtedly permeated today’s culture to the point of ubiquity. Consumers are never far from their smartphone or tablet. Mobile marketing is marketing focused on this base of ever-connected and engaged business and consumer prospects. According to comScore’s 2015 Global Mobile Report, “Smartphones are now driving the highest portion of digital media time spent amongst Millennials age 18-34, a dynamic that is most pronounced in the US” where they account for 61% of digital time spent. Mobile...

Content Marketing

3 Reasons Why Content Marketers Must Up Their Game in 2017

Instagram’s New Algorithm: A Perfect Opportunity For You To Reassess Your Content Strategy

Checklist for Success: How to Improve Your Website in 2016

Tips to Break through Your Blogger’s Block

Contextual Marketing – How to Personalize your Customer Experience

How Leading Marketers are Doing Inbound Right: 6 Stats from State of Inbound 2015

Gen Z is Here – Quick! Pay Attention.

Infographic: Millennials: The Digital Generation

What is Inbound Marketing and Does it Work?

Why Your Marketing Plan Needs to Include a Mobile Strategy

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