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Content Marketing
Jul 14 2010

Social for Search: How to Fail

by Mambo Media

You’ve heard of the term “Social for Search,” right?  The idea is that your social media marketing efforts can be used to improve search engine rankings for your properties.  How?: 1.  Use a listening system to find keywords that are being used in your space 2.  Research those keywords and find others around them: What keywords are people actually using in searches? How are your competitors using keywords? What does recent trending look like for those keywords? 3.  When you’ve narrowed down your top keywords, use them everywhere in your social media marketing content. Sounds like a...

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Jun 23 2010

Working for a Green Economy

by Mambo Media

Marylhurst University’s mission (located in Portland, Oregon) is to “embrace business education as a transformative process.” Their MBA program in sustainable business is doing just that – transforming the way people approach the concept of “doing business.” Being GREEN isn’t an option anymore, its a necessity.

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Jun 09 2010

Social Media: Should Small Businesses Train or Hire?

by Siouxsie Jennett

I recently answered this LinkedIn question and wanted to share my response with you:

As a small business, do you want to be trained on how to use social media or hire a social media strategist to implement it for you?

Great question, Cynthia. I manage an online marketing firm that specializes in social media and we recommend to our small businesses that they use us very strategically.

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Jun 02 2010

The Zen of an Audit

by Mambo Media

One of the first activities of Mambo’s Social Media program is the audit. With the audit we take a 20,000 feet view of a client’s marketplace, consumers, communication issues and competition in social media. We discuss what is working and what isn’t; where there is whitespace in the market; and how to capitalize on these trends now.

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May 27 2010

Hopping on the Twitter Train

by Mambo Media

Out of all social media tools, Twitter is probably the one that people have the most difficult time warming up to and understanding. It has a special quality that makes nearly anyone feel like they have no idea what they are doing.

That was certainly the way I felt before I arrived at Mambo. During my first week as an intern I had an internal battle with myself over whether it was necessary to open my own personal account. Weighing on one side was the fact that I was an intern at a social media marketing company, and should probably be using social media.

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May 19 2010

Tips for editing and delivering web videos

by Paul Hamerton-Kelly

The Mambo creative team recently finished filming and post production on a series of three short videos commissioned by one of our clients.  As I described in an earlier post, we shot our actors against a green screen that allowed us to sketch in backgrounds during post.   This approach gave us great flexibility during editing, cost far less that building sets and backgrounds, and resulted in a really fun, consistent look for the three shorts.  Our client was really pleased with the result.

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May 03 2010

When Celebrities Tweet: 3-Point Strategy to Leverage Celebrity Power, Part 3

by Siouxsie Jennett

3. Think Long Term

  • Cultivate a relationship with your Celeb – Ideally, this is not a one night stand or a flash in the pan or a one hit wonder, and your celebrity is genuinely interested in supporting your cause.  Celebrities are typically pretty guarded because so many want a piece of them without giving anything in return.  Think about what you can do for your celeb.  If you’re a chocolatier, send him/her a box on a regular basis with a hand-written thank you note.  If you offer a service, get clever and dig into what your celeb in interested in outside of being a celebrity.  They are human, they have feelings, and they don’t want to be used.  They want to have a two-way relationship with cool people like you.  Show them how cool you are and how you’re interested in having a real, interesting, creative relationship.
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