Content Marketing

Solar panels and wind turbines generating renewable energy for green and sustainable future.

Jul 25 2023

Marketing for Cleantech Companies: 6 Focus Areas

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text]Renewable energy is no longer a niche. Demand for wind, solar, and other clean energy sources is soaring, and more than a third of the world’s electricity will come from renewables in 2025, according to the International Energy Agency. Here in the U.S., thousands of clean energy projects are also getting a boost of support from the Inflation Reduction Act (IRA). It’s no surprise that more and more cleantech companies are joining the industry with solutions to help curb CO2 emissions, conserve water, and make...

Jul 20 2023

8 Ways to Use AI Tools for Digital Marketing in 2023

by Mambo Media

Get your brand ready for the future with AI marketing tools that use data to deliver more personalized digital experiences....

Startup concept. Laptop on wooden table and and icon network connection with rocket icon flying out of screen

Jun 18 2023

9 Key Factors to Your Marketing Success: How to Audit, Assess and Optimize

by Mambo Media

If you’re in charge of marketing a renewable energy or other cleantech company, explore these areas to gauge your business’s marketing maturity. ...

Apr 03 2023

We Tried Google’s Bard AI: 3 Things We Learned About the New AI Chatbot

by Hollis Templeton

In a few short months, we’ve watched Open AI’s ChatGPT go from marketers’ favorite party trick to a real resource for generating creative content topics and ideas. As a team of content strategists and creators, we’re fascinated by the idea of harnessing the power of AI to take busywork off our plates so we can spend more time empathetically and creatively supporting our clients. This week, we couldn't click fast enough when we received an email inviting us to try Bard—Google’s response to ChatGPT. Here’s what we learned after one week...

Feb 09 2023

GPTChat and 5 Content Marketing Trends To Watch

by Mambo Media

Now that GPTChat is what every content person on the planet is thinking about, we thought it would be good to outline when to leverage a tool like this, and when not to. Is GPTChat good for content topics and ideas? YES! This is a great way to leverage the power of AI and its unique capacity to scour the web and index an aggregate of ideas and topics related to your search. It can give you a sense of what is important when you are thinking about your topic, and potentially...

Dec 30 2022

Addressing the Post-Pandemic B2B Buyer: Your 5 Step Checklist

by Siouxsie Jennett

5-Step Checklist for the Post-Pandemic B2B Buyer According to McKinsey & Company, 94% of B2B decision-makers say the new omnichannel sales model is as effective or more effective compared to the sales model they used before the pandemic. The percentage holding these views has climbed every time buyers have been asked over the past 18 months. Given such definitive data, it’s no wonder so many companies are investing in Digital Transformation. When done well, digital transformation enables a seamless omnichannel experience for your prospects and customers, allowing each person to create their own...

Dec 14 2022

HubSpot Technology and a Modern Strategy Leads to 194% Pipeline Increase

by Siouxsie Jennett

Fueling Passion while Feeding the Pipeline The Company From the White House to the workforce, organizations are calling for digital literacy in the classroom. By 2020, it is estimated that nearly 80% of jobs will require some level of technology proficiency, yet 58% of those currently entering the workforce have low skills in solving problems with technology. Many students across the nation are not being exposed to the digital education they need to be successful later in life. In fact, a whopping 70% of elementary school teachers feel their students are...

Jul 11 2021

Adapting Strategies and Processes to the New Normal

by Mambo Media

Adapting Strategies and Processes to the New Normal 2020 brought about many staffing challenges. Roles shifted, employees moved around, and the ones who stayed in their positions were left with legacy systems and the pressure to compete with a new digitization strategy to meet the post-COVID needs of their clients and customers. “In a recent McKinsey Global Survey, 87 percent of executives said they were experiencing skill gaps in the workforce or expected them within a few years. But less than half of respondents had a clear sense of how to address the problem.” The ability to build or coach a team to be both lean and agile takes time,...

Jun 28 2021

(Re)Aligning Your Target Audience

by Mambo Media

(Re)Aligning Your Target Audience If you are like many of our clients, your goals for the year are centered around growth: driving sales, garnering leads, and increasing revenue. To support your sales team, you create content, post on your social media accounts and send out emails all in the hopes of generating leads. That's great — you already have powerful tools for sales enablement, but are those tools really working? 2021 is an exciting year for companies to create meaningful change to better suit their customers. The key is in knowing exactly WHO your customers (target audience) are. How to determine your target audience: Your target audience should be the individuals most likely to do business with you. Depending on your...

May 18 2021

Eight Tips to Revive Your Marketing in 2021

by Mambo Media

Eight Tips to Revive Your Marketing in 2021 Heading into 2020, marketers were riding the wave of tried-and-true strategies that have been successful for years. Then 2020 hit, and things turned upside down in the blink of an eye. Marketing teams were caught off guard with the necessary shifts and adapted as best they could to the changing situation. As a result, offices downsized, in-person events ceased to exist and people were genuinely worried about how to keep their businesses afloat amid a pandemic. According to a Yelp! Report released fall 2020, over 60% of small business closures due to the pandemic were permanent. Despite all...

Content Marketing

Marketing for Cleantech Companies: 6 Focus Areas

8 Ways to Use AI Tools for Digital Marketing in 2023

9 Key Factors to Your Marketing Success: How to Audit, Assess and Optimize

We Tried Google’s Bard AI: 3 Things We Learned About the New AI Chatbot

GPTChat and 5 Content Marketing Trends To Watch

Addressing the Post-Pandemic B2B Buyer: Your 5 Step Checklist

HubSpot Technology and a Modern Strategy Leads to 194% Pipeline Increase

Adapting Strategies and Processes to the New Normal

(Re)Aligning Your Target Audience

Eight Tips to Revive Your Marketing in 2021

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