Analytics & Reporting

Aug 12 2015

Brace Yourself! How this Google Shakeup will Impact your Business.

Google has been in the news a lot this week! The company’s recent announcement that they created a parent holding company, Alphabet, has been dominating the headlines over the last few days. However, lesser known changes include their quiet separation from Google+ and many business services changes which will have a huge impact on local SEO. We’ve compiled a roundup of recent changes and how they can impact businesses and websites. What’s the Deal with Alphabet? Breathe easy! The Alphabet announcement is a corporate restructuring move and should have no immediate or...

Social Media Marketing ROI and Attribution - Mambo Media

Jul 30 2015

7 Things to Consider When Defining Your Marketing Automation KPIs

by Mambo Media

When it comes to choosing key performance indicators (KPIs), there are a handful of generic and predictable data points that every company uses. Though basic tracking metrics are still successful, few companies take their KPIs one step further to show the success of their marketing and sales initiatives. We understand that looking outside of the KPI box can be tough, but we are here to help you through the process with these 7 ideas to consider when defining your marketing automation KPIs. Identify Your Strategic Goals: Just because you can measure...

Mar 09 2015

How to Read Your Data to Avoid Skewed Results

by Mambo Media

From marketing to manufacturing, being “data-driven” is one of today’s hottest buzzwords. However, many businesses do not understand the full definition of what it means to truly have their business be driven by data. In an effort to make sense of complex information, businesses will dilute data results into one simple and easy to comprehend number. This simplistic approach of looking at these metrics from just one lens can cost businesses valuable insights—or worse, misinform their business strategy.

Jul 02 2013

VividWall at PSU CEPE

by Mambo Media

Portland State University's Center for Executive and Professional Education (CEPE) is part of Portland State University's School of Business Administration and is a leading provider of executive and professional education in the Portland metro area. After relocating to the modern 1500 SW St Ave. Suite 100B, CEPE wanted to provide both visitors and students with a deeper connection and understanding of the social conversations, industry articles and student successes in a visually engaging and captivating manner. Mambo Media's VividWall social slideshow solution combines CEPE's tweets and Facebook posts and displays them on...

Aug 10 2012

What is VividWall? A Visual Aggregator

by Mambo Media

VividWall is a visual content social media aggregator. Billions of pieces of content are shared every day, and visual content is one of the fast growing segments within content marketing. Brands need easy-to-implement solutions to scan, monitor, moderate, curate and display visual content from the web in a manner that encourages engagement and sharing. VividWall makes this process seamless, intuitive and exciting. Platform-Agnostic Sharing Images are more shareable than text and often more effective at showing your story, as consumers are drowning in wordy content. User-generated content is one of the most...

Nov 22 2010

Live Tweets from Future of Marketing

by Siouxsie Jennett

I virtually attended another Future of Marketing Virtual Conference put on by Sam Rosen of ThoughtLead. Below is my attempt to capture the most provocative, instructional and useful takeaways. This is only meant to whet the appetite. To listen to the recording, which I highly recommend, go to https://futureofmarketing.com/. A complete Twitter list of the speakers can be found here: https://twitter.com/#!/LyndonHaselhuhn/the-future-of-marketing-virtual-conference.

May 19 2010

Tips for editing and delivering web videos

by Paul Hamerton-Kelly

The Mambo creative team recently finished filming and post production on a series of three short videos commissioned by one of our clients. As I described in an earlier post, we shot our actors against a green screen that allowed us to sketch in backgrounds during post. This approach gave us great flexibility during editing, cost far less that building sets and backgrounds, and resulted in a really fun, consistent look for the three shorts. Our client was really pleased with the result.

Analytics & Reporting

Brace Yourself! How this Google Shakeup will Impact your Business.

7 Things to Consider When Defining Your Marketing Automation KPIs

How to Read Your Data to Avoid Skewed Results

VividWall at PSU CEPE

What is VividWall? A Visual Aggregator

Tips for editing and delivering web videos

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