If you’re in charge of marketing a renewable energy or other cleantech company, explore these areas to gauge your business’s marketing maturity. ...
5-Step Checklist for the Post-Pandemic B2B Buyer According to McKinsey & Company, 94% of B2B decision-makers say the new omnichannel sales model is as effective or more effective compared to the sales model they used before the pandemic. The percentage holding these views has climbed every time buyers have been asked over the past 18 months. Given such definitive data, it’s no wonder so many companies are investing in Digital Transformation. When done well, digital transformation enables a seamless omnichannel experience for your prospects and customers, allowing each person to create their own...
For most digital marketers, Google Analytics is one of their most prized tools in their marketing toolbox. You’ve likely noticed an email recently or read the banner at the top of your Google Analytics account saying, "Universal Analytics will no longer process new data in standard properties beginning July 1, 2023. Prepare now by setting up and switching over to a Google Analytics 4 property." You can hit the dismiss button and delete the emails, but if you keep kicking this can down the road – it will hit you in the face...
Google offers many analytics tools for small to medium-size businesses. It can sometimes be confusing or overwhelming to understand which tools are best and how to implement them. The tools we get the most questions about are Google Analytics and Google search console. While Google produces both products, they track different things and are both extremely important depending on the metrics you're tracking and how. In the comparison infographic below, key differences and similarities between Google Analytics and Google Search Console give you a better idea of each, including: Their main...
By Wendy Hwang A few weeks ago, Google released a new algorithm update affecting its Local Search results, also known as Google Places, Map Pack, and Google Maps. The algorithm was dubbed “Google Possum” by the SEO industry. Prior to the update, it had been extremely difficult for businesses located outside city center limits to appear in the Local Pack search results (found between the paid results and organic listings). This was a major pain point! It hurt local establishments that did business in major cities but were physically located just outside the perimeter. It was a frustration for many service businesses...
For those of us who don’t have a deep and abiding love of data, learning to even simply tolerate it can sound unappealing. In honor of the month of love, allow Mambo Media to show you how developing a love affair with data can benefit your marketing bottom line. As marketing has evolved from being primarily creative-driven to now being more data-driven, marketing strategies have sometimes been slow to keep up with analytics capabilities and trends. Creative is still essential of course, but absent of data analysis, your marketing efforts will...
As the marketing technology universe expands at an astonishing pace, the data at our fingertips is greater now than ever before. This is both exciting and frightening. Why? It’s exciting that marketers can now track a campaign’s impact all the way through the funnel to generate revenue insights. However, it’s frightening that the sheer volume of data often leaves marketers grasping for what is easy to measure (pageviews, visits, followers) vs. what is important to measure (MQL’s, Opportunities Generated, Pipeline Contribution for B2B; Shopping Cart Abandonment rates, Content and Channel...
Increasing Student Registrations through Email Marketing Thinking about hosting a holiday campaign to drive conversions and build awareness about your brand or business? Last year, Mambo ran an incredibly successful holiday campaign for one of our higher education clients, Portland State University’s Center for Executive and Professional Education (CEPE). By marketing this program across all of CEPE’s channels and customer touch points, we were able to leverage cross-channel pollination while tracking which channels were the highest converting. Read on to find out which channel we found was the most effective for...
Google Analytics is a powerful tool for providing insights into how visitors find and interact with your website. Harnessing this power can positively impact your company’s bottom line.
But with so much data at your fingertips, it can be overwhelming to know what to focus on and the best way to collect and report on that data.
In our previous blog post we explored the concept of Google Analytics dashboards and how they can help make your monthly reporting faster and easier. In this post we’ll dive into how to build Mambo Media’s favorite dashboard widgets in the three dashboards we find most useful.