I recently answered this LinkedIn question and wanted to share my response with you:
As a small business, do you want to be trained on how to use social media or hire a social media strategist to implement it for you?
Great question, Cynthia. I manage an online marketing firm that specializes in social media and we recommend to our small businesses that they use us very strategically.
3. Think Long Term
2. Be Responsive
Okay, so now the tweet goes out and all sorts of craziness hits the internet. People are excited, they want to know more, they are begging for answers to questions from this 140 character tease… Now’s the time to take action and be responsive!
I was recently at SocialFresh, a social media conference in Portland, and someone asked the Facebook and Twitter ROI panel about leveraging celebrity endorsements. We have several clients that can boast celebrity backing so this question was of great interest to me. The fellow who posed the question lamented about the short-lived spike seen when a celebrity tweets about their product and wanted any insight into capitalizing on that fleeting moment and creating a more lasting, long-term effect. Great question!
Okay, we’ve all read the stats, video is king. Highest recall, best branding opportunity, 3-D opportunity to show your stuff. I get it. What I don’t get is why companies who shall remain anonymous for the time being, insist on making long-winded, self-congratulating, content-less videos that have bail out rates that would shame any marketer. There, I said it!
So let’s get down to business. If you’re going to invest in video, do vFAQs. What are vFAQs you ask? They are, simply, Video Frequently Asked Questions. In fact, it’s so simple that it escapes most marketers that are desperate to differentiate themselves from the pack. But if you’re truly looking to service your client – simple is best.