Author:Siouxsie Jennett

Dec 30 2022

Addressing the Post-Pandemic B2B Buyer: Your 5 Step Checklist

5-Step Checklist for the Post-Pandemic B2B Buyer According to McKinsey & Company, 94% of B2B decision-makers say the new omnichannel sales model is as effective or more effective compared to the sales model they used before the pandemic. The percentage holding these views has climbed every time buyers have been asked over the past 18 months. Given such definitive data, it’s no wonder so many companies are investing in Digital Transformation. When done well, digital transformation enables a seamless omnichannel experience for your prospects and customers, allowing each person to create their own...

Dec 14 2022

HubSpot Technology and a Modern Strategy Leads to 194% Pipeline Increase

by Siouxsie Jennett

Fueling Passion while Feeding the Pipeline The Company From the White House to the workforce, organizations are calling for digital literacy in the classroom. By 2020, it is estimated that nearly 80% of jobs will require some level of technology proficiency, yet 58% of those currently entering the workforce have low skills in solving problems with technology. Many students across the nation are not being exposed to the digital education they need to be successful later in life. In fact, a whopping 70% of elementary school teachers feel their students are...

2019 Predictions: The Best Customer Experience Will Require Data-Driven Creativity - mambomedia.com

Jan 11 2019

2019 Digital Marketing Trends: The Best Customer Experience Will Require Data-Driven Creativity

by Siouxsie Jennett

Mambo's Top 2019 Digital Marketing Trends: Trend #1 As customers continue to demand personalized, hyper-relevant, and interactive experiences, 2019 will require brands to make customer experience an equally creative and data-driven priority. Brands by and large have accepted the fact that content is at the core of their marketing efforts, but how we combine data and creativity to optimize content for the user will set successful brands apart from their competition. According to McKinsey research, two things are happening in 2019: Companies looking to integrate the disciplines of data and creativity are...

Mar 03 2017

What Brands Should Consider Before Getting Involved In Political Activism

by Siouxsie Jennett

The recent rise of polarization and controversy in the political environment has brought an unprecedented amount of companies taking strong sociopolitical stances publically, including executives speaking out from Fortune 500 companies like Apple, Microsoft, Coca Cola, Goldman Sachs, Airbnb, Nike, Starbucks, and Facebook to name a few. What makes this era unique is that while companies are leveraging their power for political change, it equally empowers consumers with an opportunity for activism. As companies take a left or right leaning side, the consumer has a clear point of action regarding how...

Oct 28 2015

Case Study: How to Drive Conversions with a Holiday Discount Campaign

by Siouxsie Jennett

Increasing Student Registrations through Email Marketing Thinking about hosting a holiday campaign to drive conversions and build awareness about your brand or business? Last year, Mambo ran an incredibly successful holiday campaign for one of our higher education clients, Portland State University’s Center for Executive and Professional Education (CEPE). By marketing this program across all of CEPE’s channels and customer touch points, we were able to leverage cross-channel pollination while tracking which channels were the highest converting. Read on to find out which channel we found was the most effective for...

Feb 25 2015

Building a Group That Leads: Developing a Successful LinkedIn Group

by Siouxsie Jennett

As busy marketers, we want to avoid managing another social media channel that’s not providing ROI, or not clearly adding value to our brand reputation. A good marketer knows that the content they serve to their LinkedIn audience should be unique and will not be the same content they serve to their Facebook audience, for example. In order to distinguish this relevant content, one must be savvy to the channel, the target audience, and the content that performs well with them.

Happy Holidays!

by Siouxsie Jennett

We here at Mambo are feeling very lucky and blessed for such a successful 2014. To celebrate and share in this success we feel it’s important to give back. We were recently introduced to an amazing organization that is doing something very good for humankind and we wanted to celebrate them. Bravo Youth Orchestras gives the joy of music to kids in North Portland who lack access to music education. The results have been phenomenal and we are in awe of what these young musicians can do. MAMBO MATCHING PROGRAM If you would...

Dec 17 2014

Never a Better Time for Marketing: Start 2015 Off Right With 25% Off PSU’s Digital Marketing Certificate

by Siouxsie Jennett

The holidays are always a time to celebrate and reflect upon the year. At Mambo we have a lot to celebrate, but also a lot to look forward to. 2015 promises innovative digital marketing trends that will continue to advance the way we create, share and track our marketing efforts. We also know the more we invest in our efforts, the bigger and more gratifying our ROI will be. As a team of passionate leaders and creative thinkers, it only seems right that our very own Mambo Media founder, Siouxsie Jennett...

Author:Siouxsie Jennett

Addressing the Post-Pandemic B2B Buyer: Your 5 Step Checklist

HubSpot Technology and a Modern Strategy Leads to 194% Pipeline Increase

2019 Digital Marketing Trends: The Best Customer Experience Will Require Data-Driven Creativity

What Brands Should Consider Before Getting Involved In Political Activism

Case Study: How to Drive Conversions with a Holiday Discount Campaign

Building a Group That Leads: Developing a Successful LinkedIn Group

Happy Holidays!

Never a Better Time for Marketing: Start 2015 Off Right With 25% Off PSU’s Digital Marketing Certificate

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