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Author:Mambo Media
Nov 25 2015

Top Five Things We’re Grateful For This Thanksgiving

by Mambo Media

The holidays are a great to time reflect on the past year and take a moment to appreciate the people and opportunities that have helped us along the way. At Mambo, we have a lot to be thankful for. We’d like to take a moment to express our gratitude for a few things that we appreciate this holiday.   1. Celebrated Clients: As always, we continue to be thankful for our fabulous clients. You are our motivation for embracing new technologies, developing advanced marketing strategies and coming up with creative advertising campaigns....

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Nov 20 2015

Mambo Media Taps Marketo Veteran to Lead Marketing Automation Efforts

by Mambo Media

Digital Agency Earns 2015 Top 10 Marketing Automation Vendor Award Portland, Ore. (November 20) – Mambo Media, recently named one of the Top 10 Marketing Automation Solution Providers in the USA, has tapped Allison Dyer to lead their growing Marketing Automation practice. Recognizing the opportunity to offer clients a strategic and ROI-focused approach to marketing technology, Mambo is dramatically expanding their marketing automation expertise and offering.   “Allison spent the past four years at Marketo building their value consulting practice and supporting their professional services team,” said Siouxsie Jennett, CEO of Mambo Media. “Her work...

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Nov 18 2015

Why Omnichannel Marketing and User Experience Go Hand in Hand

by Mambo Media

  As 2015 comes to a close, businesses across the globe are looking at what strategies will be driving the future of marketing in 2016 and beyond. At Mambo Media, we believe in a comprehensive approach to marketing which includes an integrated, omnichannel marketing strategy. Let’s explore why implementing an omnichannel experience should be part of your 2016 marketing plan.   What is omnichannel marketing?   Omnichannel marketing focuses on providing a seamless brand experience that is personalized for users regardless of how they interact with your brand. Whether a consumer is surfing your website,...

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Nov 05 2015

How to Select the Right Marketing Agency for Your Business

by Mambo Media

  This post originally appeared on the Act-On Marketing Action Blog   Finally. The economy is improving. Businesses are beginning to invest in marketing again. And, while many of us were hunkering down and doing the best we could during the recession, the whole marketing world has turned upside down in the past seven years. Consider the following:   Marketing has become a technology-based practice. In fact, there are now almost 1,900 products to help marketers do their work. (Caution: that link goes to a scary infographic.) There are now more than a dozen...

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Nov 02 2015

Mambo Media One of Top 10 Marketing Automation Solution Providers

by Mambo Media

  Marketing Tech Insights Magazine has just named Mambo Media one of the Top 10 Marketing Automation Solution Providers in the US.   In their diligence, they stated, Mambo Media “…helps CIOs and CMOs apply strategic marketing principles to marketing automation, and to establish a data-driven approach to decision making."   In naming Mambo, the selection panel looked at each vendor’s capability to fulfill the needs of buyers with effective solutions that curb challenges and promote business growth.   “Mambo has developed a tightly-controlled marketing automation methodology, and believes in testing campaigns by building pilot programs and...

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Oct 28 2015

It’s Time to Start Your Year-End Fundraising Strategy

by Mambo Media

Year-end fundraising can be the most important time of the year for many nonprofits and planning ahead is critical. December is undeniably the most important fundraising month and all nonprofits should be prepared to make the most of it with a solid marketing communication strategy.   As the 2015 Network for Good Digital Giving Index notes, nearly 30% of annual giving occurs in December with 11% happening in the last three days of the year.       The confluence of the holiday giving spirit and the rush to take advantage of philanthropy’s tax benefits means you could...

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Oct 21 2015

How to Analyze Google Analytics Data like a Boss

by Mambo Media

 

Google Analytics is a powerful tool for providing insights into how visitors find and interact with your website. Harnessing this power can positively impact your company’s bottom line.

 

But with so much data at your fingertips, it can be overwhelming to know what to focus on and the best way to collect and report on that data.

 

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Oct 13 2015

How Leading Marketers are Doing Inbound Right: 6 Stats from State of Inbound 2015

by Mambo Media

As 2015 comes to a close, we’ve seen that more companies, marketers and salespeople are embracing the inbound philosophy than ever before—but not all are achieving success.

We’ve collected 6 statistics from the most successful inbound marketers and explore what they are doing right from the upcoming State of Inbound 2015 report. Want a copy of the full report? Enter your email below and we’ll send you a copy as soon as it’s published.

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about mambo

Mambo is a full-service marketing agency focused on demand generation and revenue-producing programs for our clients with an emphasis on modern marketing best practices and leveraging technology to get the most out of your investment.

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