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Author:Mambo Media
Apr 15 2013

Event Outreach: Questions to Ask When Choosing Social Influencers on Twitter

by Mambo Media

Many of you have learned about our Mambo methodology for thought leader identification, segmentation and engagement. You may even have read my previous blog post on event lead nurturing. This week, I have been managing thought leader (social influencer) outreach in Twitter for a client event, and I wanted to share how we approached event influencer identification. It’s easy to make the recommendation to someone else that they should “reach out” to everyone on their thought leader list. Unfortunately, there’s a fine line between outreach and annoyance. I’m always sensitive to...

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Apr 04 2013

Facebook Revealed Part 1: How’s Your EdgeRank?

by Mambo Media

If you’ve been following along with the social media news I’m sure you’ve noticed at least a few headlines describing new changes on Facebook. First there’s the new newsfeed, then the photo rules and now the upcoming inclusion of Hashtags. But what does all this mean for you and your business? Let’s find out! Follow us on our new series: Facebook Revealed as we explore how to make the most out of your Facebook posts, optimize your page and make the most of the recently released features. Facebook Revealed: How Does...

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Nov 15 2012

SEO Strategies to Survive Google Penguin

by Mambo Media

Feeling the cold of Google Penguin? You're not alone. Many businesses have noticed a significant hit to their search rankings after Google introduced the new Penguin algorithm change in April 2012. Tighter guidelines on website optimization and new rules on what constitutes spam, including changes to keyword usage and inbound links, have left many wondering if Penguin killed SEO. Nearly every day, a digital marketing journalist proclaims the death of SEO. This is not true today, nor will it be true next year. The rules of SEO have simply changed and...

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Oct 29 2012

Position Your Outbound Marketing Programs To Take Flight

by Mambo Media

To position an outbound marketing program for maximum ROI, strategic planning and set-up is essential before the execution phase. Start with a clear definition of your client’s goals and budget. Identify audience segments and channels where they live. Conduct an audit for keywords, phrases, hashtags, competition and thought leaders by vertical. Initiate an ongoing listening system for content farming and social signals that uncover opportunistic engagement (or mitigation). Optimize or build social assets (channels, branding, SEO, PPC, etc.). Finally, consider a UX review and content audit of an existing landing page to optimize conversions. This is not...

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Oct 16 2012

Designing for the Macbook’s Retina Displays: Is Apple forcing our hand?

by Mambo Media

Apple is always pushing boundaries when it comes to the next best thing. With the retina display on the new iPad (iPad 3?), it seemed like they were really on to something. The text was crisp, the images were beautiful and the rendering of graphics was seamless. Never before had a mobile device looked so good. Enter the new line of Apple computers. On a mobile device, the retina display makes sense because of the smaller screen. But try looking at your pretty new website on a new Macbook with retina. It’s...

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Oct 01 2012

Rules of Thumb for Email Fundraising

by Mambo Media

Online fundraising has multiple benefits for a non-profit. Email marketing has been gaining traction in fundraising since it boosts ROI with its manageable costs, and as the primary driver of web traffic to a giving page. Many fundraisers deploy direct mail content and tactics in email marketing, but Mambo recommends taking advantage of the differences of email, rather than developing content for it as an after-thought. There are five basics your non-profit can do to maximize online giving: 1.  Tempt your constituents with an enticing subject line. Motivate them to want to open...

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Sep 14 2012

“Mobile First” in Site Design

by Mambo Media

While attending the Online Marketing Summit in San Diego, Mambo learned of a new-ish approach to website design. “Mobile First,” conceived by Luke Wroblewski, suggests UX designers and marketers create for mobile devices before the desktop experience. More often than not web creators begin with the desktop design and then, as an afterthought, re-cast the design for mobile devices. Here are three reasons to reverse this design process: #1: Mobile is the New Website It has taken a few years, but a recent report by IDC & Gartners shows PC sales eroding...

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Sep 04 2012

Building Trust in Your Mobile Relationship

by Mambo Media

Would you invite a stranger into your house, to join you for dinner, ride in your car, attend your work meetings?  Probably – hopefully – not.  Certainly  you wouldn’t invite them to sleep next to you, ever-present on your nightstand.  But, with smart phones and mobile devices going everywhere you go, this is the level of intimacy you build with customers through mobile marketing.  This is a relationship marketers need to respectfully cultivate in order to be successful.   Marketing tools and channels are evolving toward accessing and using more data, not...

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Aug 17 2012

Instagram 3.0: How to Use Photo Map for B2B

by Mambo Media

If you’re wondering how your brand would even use Instagram, you’re not alone. It’s not always clear how a visual channel can integrate into B2B outreach, especially if your products or services are less visual. When I upgraded my Instagram to v3.0 yesterday and took a photo, I noticed a new option that offered to Add to Photo Map. The Instagram Photo Map allows users to show photos by location in a Google Map. Since we can choose which photos we want to add to the Photo Map, it allows for...

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Aug 10 2012

What is VividWall? A Visual Aggregator

by Mambo Media

VividWall is a visual content social media aggregator. Billions of pieces of content are shared every day, and visual content is one of the fast growing segments within content marketing. Brands need easy-to-implement solutions to scan, monitor, moderate, curate and display visual content from the web in a manner that encourages engagement and sharing. VividWall makes this process seamless, intuitive and exciting. Platform-Agnostic Sharing Images are more shareable than text and often more effective at showing your story, as consumers are drowning in wordy content. User-generated content is one of the most...

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Mambo is a full-service marketing agency focused on demand generation and revenue-producing programs for our clients with an emphasis on modern marketing best practices and leveraging technology to get the most out of your investment.

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