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Author:Mambo Media
May 05 2015

Don’t Wait to Verify your Call and Location Extensions in AdWords

by Mambo Media

Here at Mambo Media, we recommend the use of ad extensions to enhance Google AdWords. Ad extensions offer visitors increased opportunities to engage with an ad by displaying additional information like direct links to offers, (white papers, case stories) “click to call” or location information. In most cases, we’ve seen that utilizing extensions result in higher conversion rates. In their quest to provide the best experience to their search users, Google is once again requiring that websites verify the ownership of their Google services.

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Apr 28 2015

Pop the Champagne! Mambo Media Launches New Website

by Mambo Media

Things have been busy around the Mambo office. In addition to bringing on new team members, appointing a new CMO and continuing to partner with fabulous clients, we have been working diligently to update our website.

Today, we are proud to unveil our newly designed site! This new website was created to reflect the sophistication of our strategic marketing programs. Along with modernizing our site, we now offer our visitors a better opportunity to get to know us. Pages such as About Mambo, Meet the Team, and Working at Mambo offer an inside peek into our internal culture and values that allow our dynamic team to thrive.

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Apr 24 2015

Mambo Media Names Janet Johnson as Chief Marketing Officer

by Mambo Media

Digital Marketing Veteran and Lead Generation Expert will Lead Mambo Media Marketing Automation Program Forward

Portland, OR. — April 24, 2015 — In response to continued growth, integrated digital marketing agency Mambo Media today announced the appointment of Janet Johnson as Chief Marketing Officer. Johnson will lead Mambo Media’s business development initiatives and marketing programs including the innovative marketing automation division of the company that was established in 2013.

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Apr 17 2015

Turn Instagram into a Visual Marketing Machine

by Mambo Media

It’s no secret that visuals can have an incredible impact on a brand’s marketing results. Images and videos capture audience attention, increase retention rates and encourage customer engagement. Brands and consumers alike are flocking to visual social media platforms like Instagram in record-breaking numbers; at the end of last year, Instagram announced that they had surpassed 300 million active users.

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Apr 06 2015

Digital Recap: The Impact of Social Media on Today’s News

by Mambo Media

Every three months, the lecture room of Portland State University’s Center for Executive and Professional Education (CEPE) is filled with eager digital marketers, business owners and curious early risers. CEPE’s quarterly Digital Marketing Breakfast brings together digital marketing leaders from Portland, Oregon that offer their expertise on modern marketing issues. Moderated by Mambo Media’s own Siouxsie Jennett, each Digital Breakfast offers a unique panel of professionals and plenty of pastries. Ranging from topics such as Online Reputation Management, Marketing for a Cause and more, registration for these digital marketing strategy...

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Mar 30 2015

How to Use LinkedIn for Business Development

by Mambo Media

LinkedIn is the world’s largest professional network, with more than 300 million members. As more people embrace the power of social networking for professional purposes, establishing, optimizing and leveraging your personal account has become an invaluable tool for business development. From an SEO optimized profile to conversing with business peers, establishing your personal brand on LinkedIn can be a daunting task. But don’t panic! We’ve compiled a few tips to help you get started using LinkedIn for business development.

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Mar 16 2015

Why Your Website Needs to Be Mobile-friendly by April 2015

by Mambo Media

Is your site prepared for Google’s upcoming mobile algorithm update? Just because people can access your website on their smartphone does NOT mean it is a mobile optimized site! You now have a deadline of April 2015 to make your website mobile-friendly or you’ll have to suffer the ranking consequences from the Google Gods.

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Mar 09 2015

How to Read Your Data to Avoid Skewed Results

by Mambo Media

From marketing to manufacturing, being “data-driven” is one of today’s hottest buzzwords. However, many businesses do not understand the full definition of what it means to truly have their business be driven by data. In an effort to make sense of complex information, businesses will dilute data results into one simple and easy to comprehend number. This simplistic approach of looking at these metrics from just one lens can cost businesses valuable insights—or worse, misinform their business strategy.

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Feb 18 2015

Content Sourcing for the Busy Marketer

by Mambo Media

We all know that sharing relevant information is critical to your marketing success. It captures the attention of your audience, increases engagement and improves your brand leadership. Whether your intention is to inform, entertain or influence potential customers, modern consumers seek high quality content. Making content marketing a top priority for most modern marketers!

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about mambo

Mambo is a full-service marketing agency focused on demand generation and revenue-producing programs for our clients with an emphasis on modern marketing best practices and leveraging technology to get the most out of your investment.

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