Discover the crucial elements every university website should incorporate for a user-friendly experience, from thoughtful navigation to robust search functionality. ...
[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text]Renewable energy is no longer a niche. Demand for wind, solar, and other clean energy sources is soaring, and more than a third of the world’s electricity will come from renewables in 2025, according to the International Energy Agency. Here in the U.S., thousands of clean energy projects are also getting a boost of support from the Inflation Reduction Act (IRA). It’s no surprise that more and more cleantech companies are joining the industry with solutions to help curb CO2 emissions, conserve water, and make...
Get your brand ready for the future with AI marketing tools that use data to deliver more personalized digital experiences....
If you’re in charge of marketing a renewable energy or other cleantech company, explore these areas to gauge your business’s marketing maturity. ...
Now that GPTChat is what every content person on the planet is thinking about, we thought it would be good to outline when to leverage a tool like this, and when not to. Is GPTChat good for content topics and ideas? YES! This is a great way to leverage the power of AI and its unique capacity to scour the web and index an aggregate of ideas and topics related to your search. It can give you a sense of what is important when you are thinking about your topic, and potentially...
For most digital marketers, Google Analytics is one of their most prized tools in their marketing toolbox. You’ve likely noticed an email recently or read the banner at the top of your Google Analytics account saying, "Universal Analytics will no longer process new data in standard properties beginning July 1, 2023. Prepare now by setting up and switching over to a Google Analytics 4 property." You can hit the dismiss button and delete the emails, but if you keep kicking this can down the road – it will hit you in the face...
March 8th is recognized across the world as International Women’s Day to honor the achievements of women, raise awareness against gender bias, and publicly commit to working towards a gender-equal world. Fifty percent of Americans say they’d prefer to work at a female-led company because they’re more purpose-driven and equitable. As a woman working at a woman-led organization, I see purpose-driven energy every day. Our agency is small, but mighty, and is led by two strong women that truly believe in investing in our people and partnering with like-minded organizations. Working...
We are incredibly grateful to have overcome the variety of challenges many businesses faced over the past few years, although not all companies or individuals have had the same experience. Being that we're all working remotely here at Mambo Media, we're deeply invested in each of our communities and supporting the businesses around us - including our amazing clients. This year we wanted to highlight a few of our businesses that mean a lot to us and our communities, and maybe you'll find something for you or your family to help...
Google offers many analytics tools for small to medium-size businesses. It can sometimes be confusing or overwhelming to understand which tools are best and how to implement them. The tools we get the most questions about are Google Analytics and Google search console. While Google produces both products, they track different things and are both extremely important depending on the metrics you're tracking and how. In the comparison infographic below, key differences and similarities between Google Analytics and Google Search Console give you a better idea of each, including: Their main...
Very few marketing channels change more often than social media platforms. New channels are constantly appearing and taking market share, such as TikTok. Algorithm updates across the board change how we create content. New features are tested monthly, and influencers are gaining more traction with social media companies. With all these changes, companies who use social media are constantly looking for an edge to continue to drive traffic from social channels back to their sites. To stay relevant, you must stay in touch with the latest features and trends in order...