Content is the present and future of marketing. Drive traffic and leads with a rock-solid content marketing strategy.
People have never been more digitally savvy or expected more from the brands that they invest in. A great marketing strategy requires the integration, alignment, and customization between multiple tools, channels, and platforms… all of which, you need to be creating and curating content for. But where do you begin to create content that is cohesive, on-brand, personalized to your audience, and with targeted messaging that will help move the needle for your business?
The first step: create a digital content strategy. A business’s content strategy is their due north, their road map, and their center point for all tactical efforts. Mambo creates strategies that not only educate and entertain but support lead generation and drive real business results. Content can mean anything from short-form blog posts, to long-form white papers, to podcasts and even video – we evaluate your specific business goals along with the needs of your customers to determine the right mix and ensure you’re creating targeted and engaging content for each stage of their buyer’s journey. This holistic and structured view of content makes your marketing efforts effective, streamlined, and supportive of your overall business goals.
Sound too good to be true? It’s not. It’s what we do.
Let’s create your content roadmap!
72% of marketers say content marketing increases engagement. In addition, 72% say it has increased their number of leads.
Content Audit & Gap Analysis
Have content sitting around that you think is useful but you’re not using effectively? Or maybe content that you’re using that you question is hitting the mark? We start this process by doing a thorough and comprehensive strategic content audit. Let’s get the lay of the land, utilize what you already have, and then identify your gaps.
What you get
- Documented content inventory and tools for your team
- Strategic recommendations incorporating audience needs
- Integrated and holistic look at where you should focus next
- Ongoing methodology so your content never gets stale
Content Pillars
Are you sharing content that you think is good, but maybe haven’t validated? Your brand content pillars are the best way to strategically categorize and guide future content creation. With the help of Mambo, we’ll research, validate, and identify your core content categories and topics at the highest strategic level. Let’s get organized and focused together.
WHAT YOU GET
- Customized pillars to align your content efforts
- Documented strategy for your team to reference
- Clarity, organization, and a simplified, applicable strategy for content across all channels
Messaging Matrix
You’ve got such a great brand! How are you talking about it? And more importantly, how are you talking to your audience, not at them? Let’s map out the messages that your audience wants to hear from you to keep them engaged and drive them down the sales funnel.
What you get
- Address key pain points, motivations, and value propositions for your marketing personas
- Align your messaging with your audience’s preferred communication style
- Tactical recommendations that segment and personalize your messaging across each channel
Blog Strategy
90% of consumers believe that companies producing custom content, like blogs, are interested in building long-term relationships with them. And 66% of B2B marketers who use blogs generate more leads than those who don’t. Drive traffic to your website, foster customer relationships, build thought leadership, earn more qualified leads. It’s a no brainer.
What you get
- SEO-researched blog topics and titles to increase web traffic
- Blogging methodology that’s easy and works
- Structure, templates, and best-practice training tailored to your team
Content Management Tools
Let’s get tactical! Don’t let your content get lost in the shuffle. Creating a plan and having the right tools will allow you to successfully execute, manage, and update your content to ensure it gets consistently developed and deployed.
What you get
- Cross-channel content editorial calendar
- Proactive planning for all marketing efforts
- Management tools and process that your team will use daily
- Visibility and alignment across departments and channels so everyone stays in the loop and can support your strategic efforts
Integrated Campaign Strategy & Ideation
Content is king… and queen. So let’s keep it fresh and engaging. The best way to do this is through ongoing integrated campaigns that align to business goals. We take your needs and create innovative ideas and strategies to promote across your channels.
What you get:
- Campaign strategic and tactical recommendations
- Campaign development, management, and optimization
- Key performance indicators to track success
- Event strategy: activities for before, after, and during!
- Targeted campaign that fit your needs: testimonial, gamification, lead gen, and more
“Mambo is in the weeds and in the trenches with you. You are both giving 100% to a successful partnership.”
Lisa Datka,
Director of Marketing
Vernier Software & Technology
Let’s Chat!
Contact us for a free 15-minute consultation
to discover how a Content Strategy can benefit your business.
We look forward to connecting. Someone will reach out within 2 business days to find a time that’s right for you.