Social Media Marketing Course at PSU

I’ve been asked to teach a Social Media Marketing course at Portland State University!

We will be covering case studies about the Mambo Media methodology that we use with our clients every day, so the students will get an idea of how our methodology works in practice.

Here’s the course description and a list of certificates this course applies toward:

WM403 Social Media Marketing
The proliferation of social media platforms and applications has changed the marketing landscape significantly, impacting how we buy and sell products, and how we reach customers, interact with friends, and talk about things we like (or hate). Understanding this fast-changing landscape and the opportunities available is critical to effectively leveraging social media marketing. In this class, we introduce a best-practice methodology, cover award-winning strategies and techniques, and give you the guidance and tools that help you create successful programs and campaigns.

This course applies toward these certificates:

• Digital Marketing Strategies
• Interactive Producer
• Internet Design

I’m excited about this course and the opportunity to interact with the PSU students!