In this four-part series I will share real business challenges we encounter in the organizations we work with and suggest how you might look at your business, staff and marketing endeavors differently with the goal of creating a more realistic and effective 2012.
REALITY 2 – Invest in Human Resources
It sounds so trite, so simple, but sadly education for our staff is often overlooked or the first thing cut in the jockeying for budget dollars. But let me ask you this: How many of your people are now expected to manage projects and have never attended a project management course? How many of your stellar producers were promoted to management positions without also receiving management courses or even a mentor? Producing and managing are two very different skill sets and require a combination of both education and hands-on experience. The critical mistake we see when we go into organizations is that the powers that be assume “on-the-job training” is the same as education. It is not.
TIP: Consider offering to pay for a project management course at the local community college for anybody in a management position. Really, what do you have to lose? About $20/per person.
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